Advertising investment stood at 473.7 million euros in the month of May and Exterior is the medium that signs the highest growth compared to the same period in 2020.
Advertising investment has reached € 473.7 million in May, which represents a growth of 66.4% compared to the same month of 2020, when the registered volume was 284.6 million euros and in Spain we were in full de-escalation. In April 2021 the growth was even more pronounced, since in that month of 2020 we were confined.
These are data from the monthly report prepared by InfoAdex which includes those media and supports not directly controlled by the company based on declarative data from the advertising market. Therefore, it should be taken into account that The data presented may not coincide with those that are extracted from the tools that InfoAdex makes available to users of their information.. The media most affected by this measure are Radio, Exterior and Digital.
With the aim of offering a complete scenario and comparing the data both with the past year and with the prepandemic times, InfoAdex offers includes 2019 in the reports that it publishes each month. In this fifth month of 2021, advertising investment in media has decreased by 19.2% compared to May 2019.
In the month of May 2021, Digital It occupies the first position by volume of advertising investment and signs a growth of 31.5% compared to the same month of 2020, obtaining 210.6 million euros. Within Digital the best behavior is for Websites, which increases its investment figure by 65.6% to 86.2 million euros. Social media grows 18.4% with an investment of 59.1 million euros, compared to the 49.9 million it obtained in the same period of 2020. Finally, Search increased by 12.3%, from 58.2 million euros to 65.3 million.
TV, second average by volume of investment, registers 162.5 million euros and an outstanding growth of 111.1%, compared to 77 million euros in May 2020. Radio is in third place with 36.3 million and an increase of 74.5%, while Diaries, whose figure amounts to 32.4 million euros thanks to a rise of 75.1%, is in fourth position. Follow him Exterior that, reaching 16.4 million euros, is the medium with the highest growth (771.4%) compared to May last year, when it was practically paralyzed. Journals, sixth average by volume of investment, increased its figure by 142.4% and reached 15.2 million euros, while Who, another of the media most affected by the health crisis, registered 0.2 million euros in May. By last, Supplements and Sunday reaches 0.2 million euros and increases its figure by 76.5%.
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Source: Marketing Directo by www.marketingdirecto.com.
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