Adrialab and Spellcaster celebrate happy asses!

REGION – One of Adrialab’s most famous products, JGL baby fat, is celebrating over 30 years of existence this year, so the company, with a creative solution from the Spellcaster agency, launched a campaign dedicated to the buttocks.

The best-selling baby fat in Croatia has thus received a new national campaign, with visuals showing moms, dads and grandmothers taking care of baby’s buttocks on a daily basis. The campaign can be seen on the streets throughout Croatia, as well as on online channels and social networks. Happy buttocks are signed by the team of the Spellcaster agency: Tonči Klarić, Neven Crljenak and Ines Matulić, and this campaign marks the beginning of the cooperation of the creative agency with the team of Adrialab, which consists of Vice Buljanović and Vanja Tadić. The author of the illustrations for the campaign is the young and talented Jelena Vasiljević.

“When you work with a product that is synonymous with baby care, you have to think with a great deal of caution, but also to say something new to many parents, in the crowded media space that cries out for their attention. For a start, we wanted to address not only moms, but also every hard-working dad or caring grandmother, who are sometimes unfairly neglected in communication in this category, ”added Neven Crljenak from Spellcaster.

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Source: PORTAL by

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