Adobe updates Premiere Pro to accommodate new formats

Adobe has decided to focus on new formats and social networks, as well as creators, in order to update them.

For almost 30 years, Premiere Pro It has had to be updated to offer new functions that respond to technological advances. The realm of video has changed enormously, until we currently have a great plurality of formats, channels and platforms with which we can work.

Knowing that the way to use editors has also evolved, Adobe has decided to launch to follow the innovations of the industry. In the case of Adobe Premiere Pro, this means radically improve the experience from start to finish. Not only for people who use the tool in their day to day, but also for the next generation of creators.

One of the most notable changes is the renewed import and export experiencesas well as a simple header slash. The goal is to make workflows easier, more efficient, and more enjoyable.

Adobe Premiere Pro puts the focus on content creators

«We want Premiere Pro to become a more intuitive and powerful editing tool and that it satisfies the demands of the future “, they affirm from the company. «At the same time we want that helps creators by delivering high-quality content in quick turnarounds and optimized for multiple social platforms ”, they say.

The firm stressed that it wanted to combine the new editing processes adapted to social media formats with traditional post-production.

“We knew we had to get it right, so we gathered a cross-functional team of product design, research, engineering and customer experience. It collected data and worked closely with our customers on their wants and needs to ensure that the new experience is as engaging as it is functional, ”they say.

A more intuitive design that invites creativity

Ultimately, Adobe is a design-oriented company, so in every move it seeks to have its tools reflect this value. Thus, this piece is not missing in the update, but with a greater simplicity in the steps that are given.

The new import mode, for example, is more creator-centric and in the most social video editors. The idea is that they can access the content quickly.

This provides a better workflow for editors by allowing them to import media from multiple file paths or preview clips stored in camera folders. In the header you can access a drop-down menu from which you can directly select the import, edit and export options.

This bar at the top will be a common and universal element in all Creative Cloud applications, since the idea is to convey familiarity and orientation.

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Export is aimed at greater ease of posting on social platforms

In relation to export, this gives priority to the destination. In this way, easy to export multiple files to a local drive and streamlines the finished video delivery process.

Users can select a certain media format or social platform they want to post on. From there you can use the automatic settings to render it, preview it before publishing, and upload it directly when ready. Therefore, the creator will only have to choose whether he wants it for YouTube, Twitter, Facebook or another platform and the parameters will automatically be adjusted.

During rendering and uploading, users can return to editing, so they don’t interrupt their creative process. «We are going to unfold these new experiences little by little, starting with the public beta to make sure our customers can give feedback, explore the changes, and continue to use Premiere Pro to its full potential. These changes are complementary and do not replace current workflows, “says the company.

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Source: Marketing Directo by

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