Adobe unveils all-in-one content creation app ‘Adobe Express’… “Integrating Generative AI Models”

A new beta version of Adobe Express, an all-in-one content creation application that allows Adobe to quickly and easily design and share various content, including social media posts, videos, images, PDFs, flyers, and logos. has revealed

According to the company, Adobe Express, where Adobe’s creative technology and creative-generating AI model group Adobe Firefly are directly applied to the content workflow, enables anyone from creative professionals to creators, students, businesses, and brands to quickly create, collaborate, and create content. let’s share

Adobe Express brings together the power and precision of Adobe’s flagship apps and generative AI tools across photos, designs, videos, and documents into an all-in-one editor for creating standout social video content, retouching images, editing PDFs, composing designs, and more. The company explained that it helps to make it quick and easy. It also integrates PDF support for importing and editing PDFs, and integration with Adobe Creative Cloud and Adobe Experience Manager keeps applications in sync, real-time collaboration, and large-scale distribution of branded content. do.

Firefly is built into Adobe Express workflows, enabling creators of all skill levels to create image and text effects with simple instructions to enhance content creation. Companies can expand their content creation capabilities to other teams, while creating an unlimited number of creative materials that meet brand guidelines. Firefly learns from unique data sets and is tagged with content credentials to provide trust and transparency in the distribution of digital content. The integration between Firefly and Adobe Express makes it easier to create great content with more AI capabilities based on large collections of high-quality design and video templates, photos, music and assets.

“The new Adobe Express combines the power of Photoshop, Illustrator, Premiere Pro, and Acrobat with Firefly’s generative AI models to deliver an easy and fun web application experience that enables individuals and large organizations alike,” said David Wadwani, president of Adobe’s Digital Media business unit. “Creators can now create compelling videos, designs, and documents faster than ever before, and have more control over the production process with seamless workflows through Adobe’s flagship applications. it is possible” he said

Adobe Express complements Adobe Creative Cloud, Experience Cloud and Acrobat applications on the web. Creative Cloud subscribers can seamlessly import, edit and sync content from multiple applications, collaborate in real time, and accelerate social media content creation and concept approval while teams maintain brand consistency.

Large enterprises can accelerate creativity, design teams and all organizations to unleash creativity and create, collaborate and distribute content at scale through Creative Cloud applications and integration with Adobe Experience Manager. Small businesses can plan, publish, schedule, preview, and publish content in one place. Students create shared projects, school posters, web pages, and animated videos through real-time collaboration. Teachers can create visual elements, animations, and You can quickly create impactful infographics and textbooks.

Adobe is partnering with Google to provide Firefly and Adobe Express to Bard, a conversational AI service Google is experimenting with. Within months, Firefly will become Bard’s flagship generative AI partner based on its text-to-image capabilities. Integration with Bard allows users of all skill levels to create images directly in Bard using Firefly in their language, then use Adobe Express to create standout social posts, posters, flyers and more inspired by our collection of high-quality templates and assets. can

Other innovative features of Adobe Express include ▲New all-in-one editor ▲Integration with Firefly ▲High quality content collection ▲Integrated PDF support ▲More AI features ▲Quick actions ▲Integration with Adobe Experience Manager assets ▲Seamless review and annotation functions ▲Fade Animation effects such as Fade In, Pop, Flicker, and Bungee.

Currently, the latest version of Adobe Express is available in beta. The Adobe Express beta app for desktop is free for anyone to use, and a mobile version is coming soon. Existing Creative Cloud users are offered the Adobe Express Premium Plan.
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Source: ITWorld Korea by

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