adidas in the new brand film gives support to young sports talents

WORLD – Adidas is no stranger to supporting rising young talent by encouraging them on their path to success, and the latest brand film is proving it.

The film was shot in the emirate’s cultural landmark, Dubai Frame, and shows football icon Zinedine Zidane and rising football player Nouf Al Anzi. The 45-second video, designed and produced by Havas Middle East, shows Zidane and Noufa performing ball skills at the popular Dubai Frame.

The Dubai Frame is an architectural structure built to resemble a huge frame, capturing stunning views of old Dubai and the Emirate’s rich past on the one hand, and the new Dubai with its and futuristic landmarks on the other. That was the idea that served as the narrative in this film, where the frame represents a “symbolic bridge” that connects one of the greatest players in the history of football, Zidane, with the next generation of athletes.

Through this cult film, adidas aims to inspire the next generation of athletes and help them find their way to success.

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Source: PORTAL by

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