WORLD – The company adidas presented the first liquid billboard in the world after the recent launch of an inclusive collection of swimwear.
The billboard pool contains 43,532 liters of water and is set on one of the most popular beaches in Dubai. The campaign, designed by Havas, is based on a survey conducted by YouGov, whose results reveal that only 12% of women in the United Arab Emirates feel completely comfortable in bathing suits on a public beach or pool.
adidas recently launched its first collection of swimwear that covers the whole body, and with this campaign, the brand wants to encourage women to do sports.
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Source: PORTAL by marketingmreza.rs.
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