adidas Club Originals – the place where the new generation of culturemakers change the rules

adidas Originals presents Club Originals, a campaign that invites creators from all fields to inspire the rewriting of cultural boundaries.

Maybe April 26th started in an ordinary way for each of us, with the same tasks and habits of everyday life. However, its ending was completely different and gorgeous. It was the moment when more than 200 guests, including influencers, tastemakers and people from the creative industry, got to know Club Originals.

A campaign that combines decades of heritage in a truly classic style with a surprising twist – Club Originals is about a sense of new nostalgia, which conveys the beauty of the fusion between modern trends and fine accents of the 80s, 90s and 2000s. Specially dedicated to emerging artists and creators who are part of Generation Z, the campaign highlights the creativity and effervescence that is created when freedom of expression , the exploration of fluid identities and novel stylistic mix are allowed to reshape cultural norms.

During the event, with an atmosphere full of energy and color, guests had the opportunity to experience the rebellious and alternative spirit of Club Originals through a series of interesting activations: from temporary tattoos to the gaming arcade area. What’s more, the music and dance outlined an energetic atmosphere where networking and creative self-expression were leitmotifs.

“adidas Originals has always played a pivotal role in the evolution and transformation of cultural norms, from the iconic way Run DMC wore and styled his Superstar pair in the ‘80to the influence of the Gazelle model on the indie icon of the years ‘90, Noel Gallagher, and all the way to Rivalry, which became a star on both basketball courts and skate parks. Today, through Club Originals, adidas aims to provide a space for the new wave of creatives to express themselves with authenticity and courage and lay the foundation for a new generation of Originals.” declare Codrina CazacuNewsroom & Sports Marketing Manager Adidas.

In addition, those present had the opportunity to discover the 3 iconic adidas Originals pairs: Rivalry, Superstar and Gazelle.

Rivalry gained popularity on the basketball court in the 80s, later becoming an icon in the world of skaters and punks, being an OG pair that you must have in your wardrobe. Superstar they are the sneakers that change the world with a classic style and an unmatched silhouette, where the specific shell toe exudes uniqueness and dares to be completely different. Not least, Gazelle stands out for its versatile character, emblematic silhouette and the stylistic freedom it offers, contributing to a constant transformation of cultural norms.

“Through the Club Originals event we wanted toă INSPIRATIONăm the new generation of creatives, punând in the spotlight artANDof ANDand content creators which opened new roads and they repositioned the coordinates of creativity with authenticity ANDand their courage. The atmosphere was fullă the energy ANDi color, where accents of new nostalgia have combined with an authentic spirit ANDand aspirational.” stated George ManOwner și Managing Partner Creative Market Agency.