“Add what the skin loses”: Hava Zingboim has launched the new series of products

Hava Zingboim, the pioneer of pre-medical cosmetics in Israel, recently launched the groundbreaking Remicronized series in Dubai, in collaboration with the Department of Nanotechnology and Biophysics at Bar-Ilan University. “Dubai is considered a male stronghold and I wanted to bring women here,” says Zingboim. “I brought in my beauticians from all sectors to show unity. This is exactly where I wanted to show Israeli technology, in a place that was closed to us only a few years ago. “

The Remicronized series is the result of a collaboration between Hava Zingboim and Prof. Rachel Lubert from the Department of Physics and Chemistry and Prof. Dror Pixler from the Faculty of Engineering at Bar-Ilan University, who is also the head of the Institute of Nanotechnology and Advanced Materials. The series uses innovative miniaturization technology, which reduces the molecular size of collagen and hyaluronic acid, so they are also preserved in the cream. It is currently the only formula of its kind in the world, which has been clinically proven to penetrate effectively beyond the superficial layers of the skin.

Zingboim chose to launch this gospel at a conference attended by some 300 women in the heart of Dubai’s pulsating business. The conference opened with a gala evening. When I asked her about the admiration she receives from the audience, Zingboim clarified: “Mutual love comes from a deep connection. What you see is a process that has been going on for many, many years. I have been a part of the life of beauticians for many, many years. I accompany them on all levels of life. It comes from me to them, and not the other way around. “

Launch event in Dubai (Photo: Bar Cohen)

Stayed in the family

Zingboim is a veteran actress in the field of pre-medical care and cosmetics. She founded the company that bears her name in 2004. “It was important for me first of all to accompany women and give them a livelihood,” she explains. “It was clear to me that the products I would develop would always support me, but at the same time more women would support me. At the beginning of my life I felt lacking, both mentally and financially, so it was important for me to support women. My world revolves around strengthening their economic and mental resilience. I am available to women at any time and at any time, regardless of their business. “

This sounds demanding, how do you run a business this way?
“Sacrifice hours are sacrificed and the day lengthens. “I discover over time that what people lack is a listening ear, and sometimes it amazes me that women find my listening ear in me.”

How did you support them during the Corona period?
“At the beginning of the crisis, I made a decision to stay and support beauticians and not open an online sales platform. When they decided to close the clinics for beauticians in a second, I could go in the direction of selling directly to consumers, but I realized that if I did, those women would not have the opportunity to rebuild the business. I made a living for the first time in my life and called on beauticians to get out of depression, get up and save their business. “

“I encouraged them to change direction and start diagnosing over the phone and in video calls, selling products to the house. They actually sold, and we did the shipping for them. We did it to sustain them and us. Some really prospered during this time because they discovered a new world. Every morning I opened with them. “At Cafe Live. I think that’s why they are also grateful. They know I could go online and I chose not to do so,” he added.

Not only did Zingboim enlist in the mission, but her daughter Bat El also conducted professional live training from home. Zingboim’s three other daughters also work with her in the business.

What is it like to work together?
“It is not easy. It’s not easy for my daughters to work with their parents, it’s not easy for them to work with each other and right now it’s like that. Each has its own niche, each with an academic degree. ”

Which of them will take the lead in the future?
I see the company going for very significant changes following our technological developments and interest from abroad. Each is free to make its own decisions. My two eldest daughters, Sapir and Bat El, have great experience in the company, and they can think of their own way. The company will become from a family company to a much more global one. ”

It is a bit surprising that an Israeli company presents such significant developments.
“True, and as a result of the new technology, I was approached by large companies that wanted to acquire it. I’m not interested in selling. Contact companies that wanted to buy the company, which I am not interested in doing at the moment. There is definitely interest in investing and developing the company and taking it to international stages. There are some channels that are being examined more intensively, I guess there will be new lines soon. “

Will the new products be a substitute for injections?
“Today we look at the skin as living and breathing tissue that undergoes such and such processes. This is why we develop products that preserve the skin as young tissue as possible and over time. We are currently focusing on the face, but later products will also be launched for other areas of the body like the neck and arms. In the new cream, the communication between the collagen and the hyaluronic acid, and the way they work together in the cream, mimics the natural way they work together in the skin. “

“With the cream we add what the skin naturally loses. This treatment is not replaced in any other way. When a woman does Botox it gives a spot solution, but does not treat the skin problem. Even when injecting hyaluronic acid, the skin still needs daily treatment,” she added.

Remicronized series (Photo: Kfir Ziv)Remicronized series (Photo: Kfir Ziv)

Does the cream fill in all the gaps?
“The collagen and hyaluronic acid that we inject into the cream return to the skin some of what it loses over time, due to changes in the weather and the aging process.”

When should you start treatment?
“From the age of 30.”

Source: Maariv.co.il – סגנון-לייף סטייל by www.maariv.co.il.

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