ADATA won 6 Red Dot Design Awards


ADATA Technology, a maker of high-performance DRAM modules, NAND Flash products, mobile accessories, gaming products, electric drives and industrial solutions, announces that they have been awarded six Red Dot Design Awards 2022 for excellence in product design. Prize winners include SLAYER DDR5 DRAM, XPG ALPHA and PRIMER mice and ADATA ELITE SE920 and SE880 external SSDs.

“From three Red Dot winners last year to six winners this year, ADATA has demonstrated its unwavering emphasis on product design as a key aspect of the user experience,” said Ibsen Chen, senior director of product marketing at ADATA. “Whether it’s DRAMs, gaming mice or external SSDs, we not only offer users the performance and functionality they need, but also the right industrial design they like.”

The Red Dot Design Awards is a globally recognized award that honors innovative companies, praises design excellence, and ultimately recognizes those responsible for setting trends. An international jury composed of design experts with different experience evaluates each submission based on its merits.

XPG CASTER DDR5 DRAM

Designed for gamers, e-sports competitors and creative professionals, the high-performance XPG CASTER DDR5 DRAM helps the target group achieve more with performance up to 6400 MT / s and data rates up to 7000 MT / s. Whether it’s playing games, 3D rendering or intensive visual editing, CASTER allows you to handle them with ease. The product design also shows the promise of this product, including the transfer of its high performance, superior positioning, as well as the spirit of the XPG brand.

XPG SLAIER DDR5

XPG SLAIER DDR5 is a leading memory module that aims to bring the next level of performance to PC gamers and PC enthusiasts. As a premium DRAM module, it has an exceptional look and feel dominated by two metal surface treatments, one glossy and one matte. The module also uses geometric grooves and intersecting lines and a curved surface for added effect.

XPG PRIMER Gaming Mouse

XPG PRIMER is a gaming mouse that will be appreciated by both beginners and experienced players. Provides comfort even during the longest sessions by having a PBT non-slip textured cover that is sweat-resistant and comfortable to hold. Moreover, it has an ideal weight (98 g ± 5%) for perfectly balanced and precise movements.

XPG ALPHA gaming mouse

The XPG ALPHA gaming mouse is the result of many years of research into ergonomics in industrial design, shape and function. It was developed based on data collected over two years around the world from XPG’s multi-award winning “HEADSHOT Project” (including Red Dot Design, Taiwan Excellence and Golden Pin awards). The ALPHA mouse features aesthetic contours that provide excellent ergonomics for comfortable gaming and visual appeal.

ADATA ELITE SE920 USB4 external SSD

The ADATA SE920 is a next-generation USB4 external SSD. USB4 allows it to achieve read and write speeds of up to 4000 MB / s for data transfer speeds that are four times faster than USB3.2 drives. Externally, the drive has a minimalist design with a double surface with contrasting sandblasted and brushed finishes. It also has a sliding top cover with a mechanism that, when pushed upwards, detects the ventilation opening and activates the built-in fan for efficient heat dissipation. Moving the cover up also activates the LED lights. The device is intended for designers who are looking for efficient cooling and a subtle but elegant design.

ADATA ELITE SE880 External SSD

The ELITE SE880 is an external SSD that uses the next generation USB 3.2 GEN2 X2 interface for efficient data transfer speeds. It is designed for professionals on the go, so in addition to excellent performance, the device also has an ultra portable shape that is light and about the size of an AirPods case. The clean and minimalist design of the device reflects sophistication and usefulness.



Source: Personal magazin by www.personalmag.rs.

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