Pieces inspired by Emma’s personasby their fashion preferences and fantasias represent an exciting combination of traditional western styles and fashionable elements of the 1950s.
The American actress created a collection in collaboration with the online retailer ABOUT YOU, which is available in all 26 online stores of the fashion retailer, including the option of delivery worldwide.
ABOUT YOU expands its portfolio with another international collaboration: thanks to the actress and producer Emma Roberts, this fashion online store collaborates with another world-famous personality. Emma not only with her own films and televisionseries also addresses the young and fashion-conscious target group ABOUT YOU, but at the same time he influences her with his confident personal style.
“We are thrilled to be working with Emma Roberts. Emma is a successful and talented personality who has been inspiring young women for years whole world. For our common she had a clear vision for the collection and showed full commitment. Emma herself prepared the outfits for the campaign photo shoot and, in addition, together with her sister Grace, designed the characteristic logo of this capsule collection.” he says Sofia Hagemeierveof exclusive collaborations in ABOUT YOU.
Emma’s style can best be described as feminine and playful with a vintage touch, which is also reflected in the exclusive ABOUT YOU collection. Relaxed cowboy style meets the elegant look of the 50s here, creating fashion raceky that are exactly according to Emma’s imagination and imagination.
“I couldn’t be happier to be able to share your collection with ABOUT YOU! This collection shows all sides of my personality – femininity, vintage character, but above all playfulness. I always wanted youto create something that embodies everything she loves I wear and feel confident in, so I’m really excited about this opportunity.” explains Emma Roberts.
The result is a fascinating dream world inspired by her love of books and stories, abstractly titled ‘Daahls’ by Emma Roberts. As a true bookworm, the actress liked the fashion trend of “academic aesthetics”, which is carried in spirit of Ivy League of Libraries and School Uniforms. This is reflected in her collection: knit vests and polo shirts, varsity T-shirts and sweatshirts and letthere are also book club prints and bold collars that give the collection an elegant retro feel breath. Overall, the collection features natural materials such as cotton, lyocell and linen in cheerful colors shades like pink, denim blue and red. All toears are perfect a combination of femininity, comfort and playfulness at the same time. Denim and plaid patterns with vintage stitching and prints horseshoes give the impression of a casual western look, while feminine cuts and cute details like there are bows and ruffles, complement the collection beautifully. The photo shoot of the campaign called “Sugarland” is taking place in this one spirit and depicts Emma’s dream world. Photographer Felix Cooper created a sweet in his studio in Los Angeles a wonderland that combines elements of the Wild West with retro elegance beforetownship. This was achieved by using cowboy props such as cacti and rodeo elements, v combined with fun 50s styling.
Source: Moda.cz by www.moda.cz.
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