Nearly four in ten consumers expect their meal order to be delivered to their home within 20 to 30 minutes. This leads to a proliferation of speed cameras and dangerous traffic situations. Regulation and better working conditions are very important to manage the growth in the number of deliverers, says ABN AMRO following a market survey.
The number of meal orders has exploded since the corona crisis. In April 2020, for example, compared to the same period in 2019, no less than 98 percent more was spent on delivery meals, both via platforms and at restaurants, according to transaction data from ABN AMRO.
Between January and June 2021, more than twice as much monthly turnover was achieved than in an average month in 2019. ABN AMRO expects this growth to continue.
However, since the relaxation of the corona measures, there has been a shift within restaurants. For example, spending on meals in restaurants is above the level of 2019 (+13 percent) for the first time, while deliveries by restaurants are declining compared to previous months. Meal delivery off platforms is expected to grow less rapidly in the coming years than during the corona pandemic.
No less than 70 percent of consumers think it is fine if delivery meals are prepared in industrial kitchens. By using such central kitchens, there is no need to invest in an expensive location and the costs can remain relatively low.
Subscriptions – in which users pay a fixed amount per month in exchange for a weekly menu, for example – are also on the rise. Almost half of consumers are interested in this. A varied menu (36 percent) is an important condition and cooperation with nearby restaurants offers good opportunities for this, according to ABN AMRO.
Source: Nieuws – Emerce by www.emerce.nl.
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