a wild and futuristic concept car created with virtual reality and augmented reality

A couple of days ago we were left with honey on our lips because of a short teaser by Pininfarina where we could only intuit the rear of a car, and today they have fulfilled their promise and have just revealed it: we are talking about Pininfarina THEOREM.

It’s about a concept car futurista and very radical that according to the legendary design firm, anticipates new forms of mobility. It has been developed with the most avant-garde technology and promises not to leave anyone indifferent.

A concept car that looks to new forms of mobility

Pininfarina Concept Front Final

For many, Pininfarina is one of the most emblematic design firms in history, having signed classic beauties such as the mythical Fiat 124 Spider from the 60s, the Ferrari 288 GTO or himself F40, without going further.

In recent decades, the Rimac Concept-One carried the Italian stamp, in addition to his own Sergio Concept or the Battista (both from the house): the list is almost endless.

As stated by Kevin Rice, creative director of the brand, Pininfarina has always looked to the future using concept cars “as an innovation tool to set the direction and introduce new visions in terms of usability and technology” in the automotive industry.

TEOREMA, in particular, “has been created to give back to people the pleasure of living the car, integrating artificial intelligence, 5G connectivity and the most avant-garde technology”.

This design, according to Pininfarina, is a completely new interpretation of the autonomous and 100% electric mobility, which focuses on user experience and technology. The concept has been designed to create a sense of community and encourage interactions between passengers.

A design whose epicenter are the occupants

Interior Drive Mode

The radical TEOREMA measures approximately 5.4 meters in length and just 1.4 meters high, and its bodywork has been specially designed to achieve high aerodynamic efficiency.

For its part, the imposing air ducts that accompany the silhouette of the concept longitudinally, are designed to channel the air from the nose to the rear, to improve air flow and thus gain autonomy.

As for the interior, the modular configuration designed by Pininfarina, with a 1 + 2 + 2 scheme. The seats, designed together with Poltrona Frau, can be folded flat, acting as benches, or turning into a bed.

In the render, no trace of the steering wheel can be seen, because the THEOREM has been conceived as a totally autonomous concept. In this sense, the firm has stated that the concept would have three modes: autonomous, driving (or “on the go”) and rest. These modes allow you to configure, among other things, the lighting or the layout of the passenger compartment.


WayRay is responsible for the technology of augmented reality that is used inside the THEOREM. Thanks to its technology, passengers can see sharp virtual images (with traffic information, weather or news, for example) projected both on the front windshield and on the side windows of the car.

Passengers also have the possibility to interact with the information shown to them, to obtain more information or share it with other people on board, for example.

Continental has also participated in the R&D process, and created the pop-up buttons, each with a different shape for easy identification. In addition, the use of Smart Glass at the rear of the car allows passengers to regulate the light coming in from the outside.

Regarding the chassis, the TEOREMA design is based on an exclusive development for electric vehicles created by the supplier Benteler. At the moment, no further detailed technical specifications have been provided for this concept car.

Pininfarina’s immediate plans for the TEOREMA include not taking the concept car to any other phase, as it has only been created as a showcase for the most avant-garde technology of the moment. Who knows what the firm will bring us in the future.

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