A virtual reality store for Dyson

Virtual reality still has a lot to prove to the general public, because the uses are far from corresponding to the needs or desires of ordinary consumers. The democratization of this technology will require useful experiences for customers, and that is what Dyson intends to offer.

In the professional and industrial world, virtual reality has found its place. At Dyson, engineers used it to develop the group’s electric car, which unfortunately never made it to the market. Nevertheless, the company was able to exploit virtual reality to simulate a driving experience “on the road”, to access the internal cogs of the engines, to test various problems.

Bringing consumers closer to virtual reality

But for the general public, virtual reality is still… very virtual! To bring customers closer to this technology, the English manufacturer has therefore launched Dyson Demo VR, the first store of this type. The beta version available since November 19 allows you to try the beauty technologies and hair care accessories of the group on different hair types. It is also possible to test the vacuum cleaners of the range, virtually.

Credit: Dyson

This store takes things one step further, so the user has the opportunity to literally “dive” into the devices and see how the sensors, motors and filters are assembled. The consumer will be able to discuss with an expert of the brand to find a solution to his problems, all from home with his VR headset on the head or a smartphone, since the experience is available in mobile version and also from the web.

The manufacturer does not intend to stop at its beauty products and vacuum cleaners. By the end of the year, the Dyson Demo VR will be enriched with a category for the home. The company specifies that the application is available for download free of charge in most VR headset stores on the market.


Source: Journal du Geek by www.journaldugeek.com.

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