Among the emojis most used in the Verse mobile payment app last year are the beer icon, the face with a mask and the virus
Globalization, hyperconnectivity and the accelerated digitization that we are experiencing have consolidated the language of “emojis” as a universal communicative code. The mobile payments app has carried out a study on the relationship between the crisis caused by Covid and the emoticons that we have used to express ourselves.
Verse allows the inclusion of emojis in the messages that accompany payments. This option shows the extension of the use of these nice symbols beyond social networks and instant messaging apps. The most active, yes, they are still the young. Specifically, of the more than 1.2 million users of the app, Millennials and Generation Z are the ones who most use emojis. The most used this 2020 by this generational sector has been the icon of the beer. On the other hand, the Emoji most used by those over 35 was the present.
Prevention and de-escalation also reflected in emojis
During the confinement, the emojis related to alcoholic beverages, such as the beer mug or the wine glass, triumphed. This coincides with the increase in demand for this type of product in supermarkets to “energize” life at home.
The months of de-escalation that followed the confinement triggered the use of virus icons and faces with masks, which represents social concern about contagions and the importance of prevention.
With the relaxation of restrictions and the arrival of summer, the use of leisure emojis increased; dancing, drinks and, of course, gastronomy.
Black Friday and Cyber Monday, keys in the final stretch of the year
The second wave put leisure aside and brought back the gift Emoji on the occasion of the arrival of designated discount dates such as Black Friday, Cyber Monday and the Christmas campaign.
Less nocturnal activity, but higher volume
Versace’s analysis also portrays the economic difficulties that certain sectors have been subjected to through the data on payments. For example, since May the night activity experienced a 60% decrease in the number of transfers regarding the start of the pandemic.
On the other hand, despite a general drop in the number of payments through the app, the average transfer volume increased 73% from March to May. By ages, Those who spent the most were those over 50, with an average of € 28. Millennials stood at around € 13 and € 15, and the youngest (between 18 and 24 years old) barely reached € 7.
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