A new space for architects and designers to discover colors and finishes


08/10/2021 – A white ‘cocoon’ full of natural light, a peaceful and quiet environment in which Italian industrial designers and architects will be able to discover over 1000 color and texture options for their projects.

Thus the sixth was conceived Colour Experience Room Axalta, an 80 square meter showroom that will be inaugurated on October 14th in Milan, one of the world’s design capitals.

Ana Cecila Montiel, Color Specialist and Specification Leader, explains how important it is that the sixth Color Experience Room is located in the city: “This region has a strong culture of experimental design and a long tradition in the manufacture of furniture and interiors. With the steady growth of our market share in the Italian architecture and design sector, it is absolutely logical to offer a on-demand showroom service for designers which are located in the Milan area and beyond “.

As a former architecture student, Montiel understands the complexity of color in design: “The psychology of color is essential. The colors that surround us affect the way we use space and the sensations. This is closely related to perception; we perceive colors differently depending on the light, other nearby colors and our cultural references from the chromatic point of view. We therefore wanted to create a ‘blank canvas’ for architects and designers; a space where they could discover the thousands of colors and finishes that can be conceived for a project “.

The series of Colour Experience Room was born in Lummen, Belgium, in 2016, followed by Lódź, Poland, in 2017. It is supported by COLOR it, a web tool developed by Axalta to support the design process. With Lummen and Lódź, Milan joins London (UK) Istanbul (Turkey) and Montbrison (France) as the host city of a Color Experience Room.

Located in Cavenago di Brianza, 25 km north east of Milan, and headquarters of Axalta Coatings Systems Italia, the showroom represents an important opportunity for training and support of projects and is destined to become a valuable tool for the Axalta team.

Axalta is a global company that deals exclusively with paints and of innovative, colorful, beautiful and sustainable solutions for light vehicles, building facades and interior products. Axalta paints are designed to prevent corrosion, increase productivity and improve durability.

I collaboratori compriseono Ateliers Jean Nouvel, Rafael de le Hoz, Jakob + Macfarlane, Jaime Hayon e Stephen Burks.

Discover Axalta

Iscriviti all’Axalta Colour Experience Room Opening Event


Source: Le ultime news dal mondo dell'edilizia by www.edilportale.com.

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