A new Miele showroom opened in Belgrade on the water

Company Miele, the world’s leading manufacturer of premium household appliances, has opened a new, exclusive showroom in Belgrade on the water. The third and largest Miele showroom, located at 8 Woodrow Wilson Boulevard (store 17-18), covers more than 200 square meters, and thanks to the carefully designed positioning of the product, customers will be able to get acquainted with the widest range so far in one location. Miele devices.

The new exclusive Miele showroom gives customers the opportunity to choose the product that will best suit their lifestyle and needs, with the professional help of sales consultants and the widest range of devices they can try in the salon. Two kitchen blocks contribute to the special shopping experience, within which those interested can be convinced of the innovation, quality and intuitive use of Miele appliances from this segment. Within the sales salon there are also units with active devices for washing dishes, laundry care and floor maintenance.

Miele has positioned itself as a brand that brings innovation, quality and safety to its customers. This is confirmed by the excellent sales results, which are certainly contributed by the unique way of communication at the point of sale. Namely, all appliances in Miele showrooms are active and ready for on-site testing, and sales consultants have the answer to every question of visitors and are ready to give advice that can greatly facilitate the process of choosing the right device.

You can get acquainted with the innovative solutions offered by this brand in the showrooms in the very center of the city in Balkanska 2 and in New Belgrade on the corner of Bulevar Zoran Đinđića and Španskih boraca streets.


Miele is the world’s leading manufacturer of premium home appliances including cooking, baking and steaming appliances, refrigerators, coffee machines, dishwashers and floor care products. This range has been increased for dishwashers and tumble dryers for commercial use as well as for disinfectants and sterilizers used for medical and laboratory purposes (Miele Professional). Miele, founded in 1899, has 8 production plants in Germany, as well as one each in Austria, the Czech Republic, China and Romania. They are joined by two plants owned by Steelco, Miele’s Italian subsidiary. For the fourth generation, it is family-owned and employs about 20,100 people, of which 11,200 are in Germany. Through its own chain of outlets and distribution network in almost 100 countries, the brand is spread around the world. The company is headquartered in Gütersloh / Westphalia, Germany.

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