The day before the relaunch plan of the Renault group, our colleagues from Clean Automobile disclosed what could be a new logo for the Dacia brand. One way to announce a new direction for the brand?
Luca de Meo has plans for the Dacia brand. We push an open door there, but the new CEO of the Renault group intends to offer the low-cost manufacturer a new start. He also declared last year: “It is time for Dacia to flourish as a brand in its own right”.
So what do we become to expect? In fact, Luca de Meo’s ambition is to position Dacia in front of Citroën, thanks to a well-known recipe: the models must simply provide essential services. No frills. At the right price. Does this speech mean anything to you? Indeed, we had already heard it from Citroën precisely, during the launch of the Cactus. We would therefore no longer speak of Dacia as a low-cost manufacturer. The terms it must be admitted, being a little pejorative in the minds of some.
This new start would therefore be accompanied by a new angular logo. In this case, everyone will judge the relevance of this stylistic choice, to say the least subjective. But it is clear that like the little Spring or even the Sandero, Dacia has come a long way since its launch in France. The move upmarket is clearly visible and the design of the models no longer has much to envy to generalist manufacturers. The old logo, taking the form of the shields of the models, therefore no longer exists.
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