“A new business plan is necessary”: the event halls that survived the Corona

Elhanan Darshani: “First tasting evening after a year”

“I come from a family that specializes in events, and ten years ago I set up with two of my childhood friends, Dotan Levy and Avi Gonen, a catering of home-cooked food that mothers cook. This is a food fair that offers 200 different dishes for private customers as well as companies and organizations. Events up to 500 are celebrated, with the intention of offering something different in the field.For example, if the customers are of Persian descent, we will also offer them dishes from the community, to give their guests a taste of home.It is very important to us that customers – both catering and hall – have an experience Positive and significant with us. “

“On the eve of the arrival of the Corona, we employed dozens of workers in the hall and catering, but with the first closure, almost everyone went out to the IDF. Fortunately, the catering continued to work, albeit in a limited format, and we focused on it – we strengthened the set of missions and strengthened the advertising to the target audience that is concentrated in Petah Tikva and Gush Dan. Companies we worked with closed down or moved to work from home, so we felt a drop in revenue. You could say that thanks to the catering fair of the catering we were able to keep our heads above water. “

“From the end of the third closure we feel a movement of invitations to events, but it should be understood that the situation in the industry has changed. Many businesses did not survive the period, and there is a situation where there is demand but also price increases. The couples who canceled the weddings got their money back. “Cheers to all of us, and we did not want to drop these commitments on young couples at the beginning of their journey. So in the last two months we have renovated and upgraded the hall, and last week we had a tasting evening for couples getting married. It is encouraging, but the past year has taught us to be careful not to get into euphoria.”

The author is a co-owner of Culinary Catering and La Paloma Blanca Ballroom.
Ben Zion Galis 44, Sgula Junction, Petah Tikva. Tel: 03-9506040.

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David Vaknin (Photo: Private)

David (Dede) Vaknin: “It is difficult to build a team because of the application”

“We set up our event complex in 2014 in Yavne, and I serve as CEO and magician. We have a large hall that can accommodate more than 800 celebrants, a smaller hall for up to 500 people and a very luxurious and well-kept event garden. In this profession we make the people of Israel happy – and it’s not easy. “You have to get up every morning with joy and love in your heart, because every day you have a bride and groom that is their day, a day that they worked on for a whole year with you, and you have to give them the most beautiful and exciting event, with the most delicious food.”

“By the time Corona arrived we employed 150-200 workers, including waiters, cooks and office workers, sales and cleaning, and the work ran great, with two joys every evening. Suddenly there was talk of closure and with them a wave of worried customers asking you what to do. I found myself serving as staff “In my worst dreams, I did not expect the closures to begin and the complex to sit for more than a year. Since our cash flow policy is not to take advances from customers, we simply returned the checks to them.”

“Between closures we still held a few small canopies, even though it was not economical for us, because we could not resist couples who wanted to get married already. We tried to help where we could. Sad to say, but I saw pre-wedding couples who broke up and separated just because they could not withstand mental stress. Since the end of the third closure, the invitation log has been filling up, but it will clearly take time for the industry to recover and for the restrictions on the number of participants in the event to be lifted. We are currently trying to organize a new team, but it is difficult to recruit new employees. “At least 40%. I expect the government to stop paying the Knesset already, in order to give people a drive back to work.”

The writer is the CEO and chef of the “Adia” events complex. Shidlovsky 3, Yavne. Tel: 053-9374140.

Itai Tzur Business Consultant (Photo: Private)Itai Tzur Business Consultant (Photo: Private)

Itai Tzur: “Adjustments in pricing and cash flow”

The events market in Israel, which generates about NIS 10 billion a year, has been hit hard by the corona crisis. The state’s assistance – partial exemption from property tax payments, dedicated loans, expatriate workers and pulse payments – has indeed helped a significant number of hall owners to overcome the crisis. Now that the market is waking up, it can be seen that despite rising demand, there is also a significant increase in fixed and current expenses. Of the hall owners.

As a talented painter who knows how to stop from time to time and look at his work and then return to the work and make changes to it, even in this case, I recommend all hall owners to stop and recalculate a route. Today, the necessity of reality is a new business plan – to understand exactly the economic implications of the new era and to adjust the pricing, expenses and cash flow to them so that you can thrive in the post-Corona period.

In addition, parallel sources of income (such as private catering services, food couriers, etc.) must continue to be produced, in order to create a more stable cash flow base that can cope with any change that comes.

The author is an expert in consulting and training business skills and a lecturer at the Center for Financial Growth at Bank Hapoalim

Fuad Dibsi, manager of the Petah Tikva branch of Bank Hapoalim (Photo: Private)Fuad Dibsi, manager of the Petah Tikva branch of Bank Hapoalim (Photo: Private)

Fuad Dibsey: “Assessment of Employees and Customers”

For businesses returning to activity after a long period of closures, especially businesses such as event halls whose return process is gradual, it is important to make a situation assessment regarding a number of significant issues: employee status, how many are expected to return to work, and how much is required to recruit; The status of regular customers and the tightening and maintenance of contact with them on an ongoing basis and the recruitment of new customers; And maintaining close contact with suppliers for the purpose of continuing stable cooperation. These parameters are an important anchor in favor of a safe return to routine.

At the same time, cash flow should be managed tight until stabilization and return to a full routine, and if there is a cash flow gap – meet with the banker lending at the branch, to discuss business needs and bridge the gap as quickly as possible. Another important tip is to go through digital bookings, so that a customer can see on a regular basis on the company’s website when there are free days left and reserve an event for himself, and immediately upon receiving the request, a representative from the hall will return to the customer to schedule a meeting.

The author is the manager of the Petah Tikva branch of Bank Hapoalim

Against the background of the gradual exit of the economy from the Corona crisis, Maariv and Bank Hapoalim in a special section, which aims to reveal and accompany business stories from various industries, and provide knowledge and guidance for optimal coping in times of crisis and uncertainty. Every week we will present you business stories from different fields and regions, along with professional tools and tips on how to succeed in business and finance during this challenging period. The information is correct at the time of publication, and does not constitute advice or a substitute for advice that takes into account the needs of each person and is tailored to him personally.
The foregoing does not constitute a credit offer, granting a loan and / or deferral of payments subject to the approval of the Bank and its terms. Failure to repay the loan may result in a charge of arrears interest and enforcement proceedings.


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