After Elon Musk bought Twitter for $44 billion, several car manufacturers decided to suspend their paid advertising on the microblogging platform. After the business, converted to almost HUF 18,000 billion, the Tesla co-owner businessman made his drastic decisions one after the other, starting with the firing of the previous managers and nearly 4,000 employees.
The Automotive News Europe according to his reports, many brands have persisted with the protest to this day, and the Volkswagen Group has even extended the suspension of paid advertisements. However, Audi has reached a new level in its Twitter boycott: the brand with the four rings last tweeted on the platform almost a month ago, on November 1, and its American branch even earlier, on October 28, writes the Carscoops.
General Motors also deactivated itself on the short-text social media site, suggesting it was just the beginning of the automaker’s battle with Musk, when paid ads shut it down with immediate effect. Many of the brands of the American concern, Buick, Cadillac, Chevrolet and GMC, did not publish their own posts either, and in fact, the CEO of the company group, Mary Barra, did not post either since the start of Musk’s tenure.
“Since a competitor of ours owns the platform, it is important for us to ensure that our advertising strategy and data are managed securely,” responded the Automotive News Europe to General Motors. As they write, Twitter is “just one of many available channels” through which they can communicate with their followers and customers.
Barra has recently been using LinkedIn for this purpose, and General Motors’ move can also be explained by the fact that it wants to focus entirely on the electric car market, which is currently dominated by Tesla, from 2035.
At the same time, the Audi and GM brands have not stopped all interaction on the site, for example, they continue to keep in touch with customers. Meanwhile, there are also brands that are still actively present on Twitter, such as BrightDrop and Cruise, which are also connected to GM, just as Mark Reuss, the vice president of GM, does not freeze tweeting either. And BMW, Ford, Honda, Mercedes-Benz, Nissan and Toyota are still active on the platform – whether it will remain so is the music of the future.
Source: Vezess by www.vezess.hu.
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