The “Guide on Consumer Evaluations” was published by the Ministry of Commerce’s Advertising Board to prevent consumer grievances.
The September meeting of the Advertising Board within the Ministry of Commerce was held on September 12, 2023. Opinions and evaluations were made about 138 files.
A TOTAL ADMINISTRATIVE FINE OF 64,141,381-TL WAS GIVEN BY THE ADVERTISING BOARD, INCLUDING SUSPENSION PENALTY, ON 1,346 FILES IN THE FIRST 9 MONTHS OF THE YEAR.
Within the scope of examinations and evaluations, 1,527 files were discussed on the Board’s agenda by the Advertising Board in the first 9 months of the year, and for 1,346 files that were found to be deceptive advertising or unfair commercial practices, a total administrative fine of 64,141,381 TL was imposed along with the suspension penalty, and access was also denied for 38 files. It was decided to block it.
In addition to the decisions made by the Board as a result of the file reviews, a decision was also made on a study that serves as a guide for all segments, especially our consumers and the electronic commerce sector.
IT WAS ACCEPTED AS A GUIDELINE DECISION ON CONSUMER EVALUATIONS, CONSISTING FROM CONSUMERS’ EXPERIENCES AND OPINIONS.
Within the scope of the study, “About Consumer Evaluations”, which reflects the Advertising Board’s view on the subject regarding the review and rating practices and their ranking, consisting of consumer experiences and experiences that have an important place in consumers’ shopping preferences and significantly affects their purchasing decisions, and will guide the sector in compliance with the legislation. Guide” was accepted as a principle decision at the meeting of the Advertising Board dated 12.09.2023 and numbered 337.
The Ministry of Commerce prevents consumers from being correctly informed, manipulates the purchasing decision-making process consisting of need and benefit/cost criteria with expressions or designs that are not clear and understandable, deceives consumers with fake evaluations published by malicious sellers or providers, and fake products that do not reflect the truth or whose existence cannot be proven. Practices that may deceive consumers through comments have been banned and accepted as unfair commercial practices.
Thanks to the regulations clarified by the Guide on Consumer Evaluations, industry representatives that allow the publication of consumer evaluations are guided on how and in what manner to publish the evaluations of consumers who have actually purchased a good or service, as well as preventing practices that undermine consumers’ trust in this information provided on the internet. It is also aimed to put an end to it.
Source: bigpara- GÜNDEM by bigpara.hurriyet.com.tr.
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