The Metadak platform was launched in December 2021. According to reports, founder Sina Zuravki aims to innovate prescriptions, as well as ultimately set up a virtual clinic to make it accessible in countries with poor health care infrastructure. If these plans become a reality, patients in special tactile suits could receive remote examinations from doctors based on their avatars in a digitally parallel world.
Doctors in the world of social mediaIt’s not such a distant story. Metadak sells NFT cartoons, allowing customers to meet with one of its doctors. They are already well-known doctors on social media such as TikTok and Instagram, and they use their nicknames to work. Metadak represents these doctors as cartoon-style NFTs.
The controversial startup offers users individual or group sessions with doctors on its website, and users can also communicate directly with doctors via email. Among the doctors, there are specialists in plastic surgery, dermatology, and emergency medicine. However, Metadak “does not provide medical advice” with a clue. This is to avoid legal liability as it has not yet been licensed as a telemedicine service. Because of this, doctors do not have the legal authority to diagnose patients or write prescriptions, nor can they give medical advice to NFT buyers.
The price has not been confirmed yet, but the pre-sale price is 0.2 Ether, about 543 euros. Zurabki, who has 19 million followers on TikTok, has revealed that he has only relatively recently owned crypto while investing in his Stoner Cats collection. He later started his own NFT company, which naturally combined his interest in healthcare with the potential of cryptocurrency.
A project at the center of controversyAs such, the legal basis of the Metadak project is extremely weak. Metadak itself does not have a telemedicine license, and it does not appear that all participating doctors are licensed. Doctors who provide their services through NFTs are well aware of this disturbing state, according to a study by Buzzfeed. “At this point, we’re hesitant to call anyone on this platform a patient,” said Dustin Portella, a physician and dermatologist at Metadak.
No wonder traditional healthcare professionals don’t trust this service. “There are too many hype, but they don’t really mean anything,” said Ryan Marino, a medical toxicologist at the University of Cleveland Hospital. Furthermore, he pointed out that even if Metadak can provide telemedicine services, there is no guarantee that there are people who have properly completed medical education behind NFT cartoons. Showing yourself well on TikTok is not enough to save a patient in an emergency.
Meanwhile, 9 doctors were reported to have been excluded from the Metadak service. Some of them never said they would participate in the Metadak service, and it is known that some left after feeling uncomfortable after participating in the project. BuzzFeed could not confirm the qualifications or affiliations of doctors listed on Metadak. But it seems certain that popularity on social media is one of the important qualifications. Cardiac surgeon Rohin Francis, a popular YouTuber, criticized Metadak, but evaluated it as an interesting attempt.
“Ask your doctor”Meanwhile, Metadak is sensitive to its business model. “Ask Doc Chat” was deleted after BuzzFeed reported it. Metadak co-founder and NFT strategist John Kim said there was “a lot of confusion” on the channel. At the time, there were hundreds of conversations between users called patients and Metadak’s doctors, but Metadak did not inform users of the channel’s legal framework and disclaimer. Zuravki said the project’s lawyer, Eli Pollock, is filling out a waiver form that users must sign before contacting a doctor.
Source: ITWorld Korea by www.itworld.co.kr.
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