Young people from Central and Eastern Europe – including the Czech Republic – consider an attractive career in accounting and finance. This emerges from research among members of the Z generation carried out by international associations ACCA (The Association of Chartered Certified Accountants). They appreciate not only the certainty of the longevity of this career, but also the speed of professional growth, prestige. Above all, however, the possibility, thanks to the universality of knowledge and skills in the field of accounting, the possibility to change companies, industries and also the countries where he develops a career. For Generation Z, however, it is important not only to fulfill professional ambitions, but also to reconcile our own and corporate values - that is why they expect responsibility and sustainability from companies.
Research “Groundbreakers: Gen Z and the future of accountancy” was carried out by an international association ACCA in early May among 9,000 young people aged 18 to 25 around the world. Including 490 Generation Z representatives from Central and Eastern Europe. Its aim was to shed light on the issues of job selection, aspirations and concerns of this generation, but also to advise their potential employers on how to get Generation Z.
Attracting a promising career
The results of the survey show that 62% of respondents from Central and Eastern European countries – including the Czech Republic – consider a career in accounting and finance to be attractive. For this generation of young and ambitious professionals, the professions in the field of accounting and finance are interesting especially for their global reach, the opportunity to work in international companies or directly abroad.
And what attracts young professionals from Central and Eastern European countries to pursue a career in accounting? Almost half (47%) of respondents who already work in accounting fields especially appreciate the longevity of this career. 43% appreciate the opportunity to apply and develop a wide range of knowledge and skills.
This perception of the field is very similar to that of members of the Z generation, who do not yet work in the field of accounting and finance, but are considering this career. 43% of respondents from Central and Eastern European countries are attracted to the profession for the skills they acquire. For 42% of respondents, this field is attractive because it allows you to smoothly change careers between different companies across all sectors of the economy. The reason for entering this sector is also access to jobs in foreign companies and across various fields. Other factors include, for example, feelings of security and safety in terms of jobs.
Viera Kučerová, director ACCA for the Czechia, Slovakia and Hungary, states: “Generation Z requires more responsibility and has higher expectations when it comes to their careers. Thanks to this, however, they are also more determined to achieve their set goals. Generation Z members from Central and Eastern Europe are very confident when looking at themselves: in the survey, 83% of respondents said their peers had ambitions to advance quickly in their careers and 86% said they and their peers highly valued prestigious jobs. positions and salary. “
Generation Z is also characterized by its technical skills, which they can connect in both professional and personal life. This is one of the reasons why 87% of respondents think that they can adapt quickly to news, adapt flexibly to the new environment and believe that technology can help financial professionals gain added value for their activities and professional activities.
Sustainability: Young people expect companies to be a driving force for change
Research has also confirmed that Generation Z is often interested in corporate responsibility – and is skeptical of the current situation. Only 31% of respondents from Central and Eastern Europe agree that companies are involved in the fight against climate change, which they themselves consider very important. Only 39% of respondents think that companies take good care of their employees and only 30% of them agree with the statement that the management of large companies behaves responsibly and fulfills what it is committed to.
The expectations that Generation Z has associated with the sustainability of companies were reflected in the fact that 59% believe that companies can act positively on changes in society through their responsible actions. They therefore expect companies to be the driving force behind these changes.
Viera Kucerova z ACCA summarizes: “We are now at the beginning of a change that young professionals can help companies successfully overcome. The world now demands more accountability and transparency. The mantra of business today is simple: all target groups (employees, customers, management, owners, regulators, etc.) are important, not just shareholders, as was the case before. So the motto of the day is: ´stakeholders, not just shareholders´. For the accounting profession, this is a potential turning point and will help these young people to create a workforce that is more diverse, inclusive and more aware of their wider role in society. ”
Key findings from the research “Pioneers: Generation Z and the future of accounting” among young people aged 18 to 25 from Central and Eastern Europe
|Generation Z: It includes young people born between about 1997 and 2012. It is typical of this generation that they care about more than just the work they do. The professions they choose must most often have to fulfill them completely and bring them satisfaction, or move towards higher values of our lives. Generation Z very often emphasizes the need for work-life balance and considers its own mental health and care to be very important. For these young professionals, the approach to the environment of companies and their overall involvement in the public life of society is also important.|
Source: E15.cz by www.e15.cz.
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