A car manufacturer is changing its logo again

For about a decade and a half, there has not been an example of such a large-scale visible change around the house of Porsche: the Stuttgart-based manufacturer has announced that it will put a new emblem on its newly produced cars from the end of this year. The reason for modernizing the logo is the 75th anniversary of the brand’s sports car segment, the people of Stuttgart revealed from its announcement.

A car manufacturer changes its logo again

After fifteen years, the Porsche logo has been updated again – the change will be followed by a major facelift.

According to Michael Mauer, vice president of Style Porsche, “the sleeker, more modern design and refinement of the logo conveys the character of Porsche,” while reinterpreting historic features and combining them with innovative design elements – including the honeycomb structure and brushed metal structure. “The result is an aesthetically ambitious arch that forms a bridge between the history and the future of the brand,” added the specialist.

Created in 1952, the Porsche crest was updated several times, first after two years, in 1954, then in 1963, 1973, 1994 and 2008, i.e. the last time between two changes was 1994 time in the history of the German sports car brand.

A car manufacturer changes its logo again 2

In the past more than 70 years, the Porsche coat of arms has undergone several transformations, more minor than major, with the prancing horse in the center.

A car manufacturer changes its logo again 3

With the latest Porsche logo, they want to convey the brand’s history and future at the same time.

The rearing horse in the center of the new, polished precious metal coat of arms was also affected by the redraw, which makes a clearer reference to Porsche’s origins – the symbol comes from the seal of the city of Stuttgart, while the antlers and black and red stripes were taken from the coat of arms of the former West German state of Württemberg-Hohenzollern . During the most recent changes, 15 years ago, the inscription “Stuttgart” in the emblem became fainter, but now it has been made more prominent again.

At the same time, the logo is only the beginning, on Thursday next week, i.e. on June 8, the renewed image of Porsche will also be presented. At that time, also in the spirit of renewal, the debut of the electric-powered successor of the 718 Boxster and Cayman is expected, but the Macan will be electrified, and the Cayenne will also be introduced, which recently received its last wrinkles before the transition.

In recent years, several car manufacturers have changed their logos, the latest of the Germans to do so was Audi, while Kia confused many by redefining its image.

Source: Vezess by www.vezess.hu.

*The article has been translated based on the content of Vezess by www.vezess.hu. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!

*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.

*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!