“A bit of Avatar’s Cream Bread” CU Yonsei Milk Cream Bread, Metaverse Marketing

CU’s ‘Yonsei Milk Cream Bread’ ZEPETO item.

湲 蹂肄

[아시아경제 전진영 기자] CU announced on the 30th that it will carry out metaverse collaboration marketing with Yonsei Milk Cream Bread, a hit product.

CU presents a total of 14 ZEPETO items with the motif of Yonsei Milk Cream Bread. It is a finished product using live-action images of 4 types of Yonsei Milk Cream Bread (milk, chocolate, sweet red bean, melon), slippers shaped like bread, and sleepwear.

Customers can install it on their avatars to create a ‘Bangal Shot’ authentication scene, such as eating bread or taking a picture of the bread as if it were offline. These items can be purchased from the ZEPETO Item Shop and from the feed account of ‘Haru’, the official CU character.

CU is also partnering with a gift card with a high purchase rate of Gen Z, the major ZEPETO users. Of the total gift card sales at CU, the 1020 generation (Gen Z) accounts for about 62%. A gift card display stand and a photo wall where avatars can take pictures are installed at CU ZEPETO stores, and various promotions are carried out.

If you touch the payment terminal (POS) of ZEPETO Sang CU and enter the code of the gift card purchased offline, an additional 1,000 points will be presented to the first 3,000 people on a first-come, first-served basis. If you post a screenshot of your avatar holding a gift card in your feed with a hashtag, an event will be held to present 220 CU Mobile Gift Certificates through a lottery.

Since CU entered ZEPETO, about 50 million users have visited the related maps, and about 14 million posts, views, likes, and comments related to CU have been recorded. About 1.1 million CU-only items have been sold so far.

BGF Retail Marketing Manager Yeon Jeong-wook said, “CU is activating communication with its future potential customers, Generation Z, through unique digital collaborative marketing in line with the rapidly evolving metaverse culture. We will continue to develop new contents to enhance CU’s unique brand power.”


By Jeon Jin-young, staff reporter [email protected]


Source: 아시아경제신문 실시간 속보 by www.asiae.co.kr.

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