97 percent of all Twitter tweets come from 25 percent of users


It is well known that heavy users are responsible for a large part of all content in social networks. A US study is now shedding light on how big the differences really are between the top Twitter writers and the rest.

One in five Twitter users under 30 says they use the service “every day, too often to count.” This is one of the amazing results that a study by the Pew Research Institute has revealed. The research institute asked Americans about their attitudes and usage habits with regard to the short message service. The study clearly shows that there is a two-tier society on Twitter, heavy users – and the rest.

A quarter of all users are responsible for 97 percent of all content. Which in turn means: the other three quarters post next to nothing, but only consume passively. This dichotomy runs through further usage behavior. A member of the “Top 25 Group” posts an average of 65 tweets per month – the other users post nothing at all on a statistical average. It looks similar with the likes: Posts by the top 25 users get an average of 37 likes per month, with the rest there is nothing to like. If you don’t post anything, you don’t have any readers either, so the top 25 posters have an average of 230 followers per account, while the less active users have an average of 29.

Self-written tweets are in short supply

Self-written tweets make up only 14 percent of the contribution volume of the top 25. A good 80 percent of their tweets are either retweets of other posts (49 percent) or replies to other tweets (33 percent). With less active users, self-written tweets are an absolute rarity. As with the top 25, the vast majority of the few tweets they send are retweets or replies. Incidentally, it is relatively rare that one of the original posts written by a Twitterer is retweeted by others. Top posters experience this on average once a month.

The active use of Twitter by the top 25 is not only reflected in the number of their tweets and their followers, but also in who they follow: on average, there are 469 accounts that feed their Twitter feed, the inactive one The rest are 125 accounts.

Entertainment in the foreground

Expectations change with the intensity of use: 77 percent of all top 25 Twitter users stated that the service was a way of expressing their opinion, while only 29 percent of the rest believe this. Top twitterers also state that they feel better informed through Twitter (8 percent), with the rest of them this value is lower at 69 percent. However, Twitter as a platform for the exchange of political opinions is the main reason for only 17 percent of all users to access Twitter, while half of all respondents put pure entertainment in the foreground.

Especially during the Trump era, Twitter had a huge boom as a mass medium. Donald Trump was the first US president to speak to his supporters via Twitter – and was not influenced by his staff. His Twitter account had up to 88 million followers. It was locked after the storm on the Capitol on January 6, 2021 – and has been since then.


Source: com! professional by www.com-magazin.de.

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