90% of Apple users remain loyal to the brand

As in all areas of life, there is always fans and naysayers when you have to choose between just two options of anything. Formerly it happened with gasoline or diesel cars, or VHS or Betamax videos, and now when choosing between a Mac or a PC, or between an iPhone or an Android.

You have to decide between white or black, without being able to choose a gray. And that means that once you have chosen, you can obviously change at any time, but it is still traumatic. Normally, if you are satisfied with the choice, hardly you will change sides.

Without going into the eternal discussion of which system is better, if iOS or Android, The truth is that normally the one who is used to using one of the two environments, hardly changes to the other side. It is usually thought that the chosen one is the best, and the other is harshly criticized, and most of the time, with the ignorance of not even having tried it.

What is clear is that users who test the Apple ecosystem, usually get hooked on it and remain faithful to the brand, no matter how expensive your devices may seem a priori.

Whoever buys an iPhone, repeats

New data just released by analysts at Consumer Intelligence Research Partners shows that Apple fans remain loyal to the brand, with the 90% of iPhone users staying with Apple over time.

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According to this study, Apple represents almost half of all smartphone sales in the United States in the last three years. In the same period, Samsung kept a little more than half of the sales of Android devices. The figures say that Apple has accounted for 43% of US smartphone sales in the last three years, compared to Samsung, which stands at 31% and LG only 9%.

The CIRP figures also show that loyalty rates for Apple, that is, the percentage of customers who repeat a second purchase of an iPhone after owning one previously, remain stable at 90%. Brand loyalty for Android makers is not that high because rebranding within the Android ecosystem is easier. It is also noteworthy that even if they change manufacturers, the general loyalty to the system Android it is also around 90%.

In short, the fidelity between the two ecosystems, iOS and Android, they go hand in hand, 90%. The advantage of Apple is that when a user changes his iPhone, he does it for another, also from Apple. On the other hand, an Android user is much more likely to change the manufacturer, taking advantage of an offer, or a new launch of a more modern device, or simply to try another manufacturer, without having to change the system.



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