Content marketing is not just about text and photos. More and more shapes pass through your timeline on Facebook, in your mailbox or on websites. Online video has grown in popularity and usage over the years. And not just for large companies and brands. Small entrepreneurs on the corner of the street are also successfully using video as a marketing tool.
Online video is a powerful tool that you can use for different expressions and purposes. Think of your website, (e-mail) campaigns, advertisements and social media. And you don’t need much for it these days. The threshold for developing a video is low. With you own smartphone you can already record a short and powerful video and share it with your followers within minutes. With this personal message you stand out, as an organization you stay longer with your target group and they become involved with your company or brand.
You can use videos for various purposes. But you have them in different shapes and sizes. Which video best suits your goal as an entrepreneur? Breadnbeyond listed 8 different forms of video for you in the infographic below. Think of a demo of a new product or service, a testimonial from a satisfied customer, a video in which you give a look behind the scenes at your company or an explain video to explain what your organization does. For each form they indicate for which purpose and expression you can best use. They also share interesting figures about the effect and useful tips and tricks per variant.
Curious about the 8 forms of online video that you as an entrepreneur or marketer can use as a marketing tool? Scroll down to view the infographic.
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