68% of Spaniards believe that life has become very expensive after COVID-19

In Spain, where the increase in prices has been most seen is in food, pantry and household products since the arrival of the pandemic.


The coronavirus crisis has brought all kinds of consequences, some more obvious, such as health or economic, and others that we still have to discover or that due to its more gradual implementation, we take longer to realize, such as changes in hygiene habits or of social behavior, and even changes in the cost of living in general, something that is increasingly present among the concerns of citizens. She wanted to know to what extent the public is perceiving this rising cost of life after the global pandemic and for this she has carried out a survey in 26 countries.

Globally, 60% of respondents believe that the price of food, products and services has increased greatly since the arrival of the coronavirus. Specifically, the prices of food, pantry and household products have risen the most for 63% of the total of those surveyed, followed by the prices of utilities (electricity, water and internet supplies) with a 39 %; of beauty and personal care products (28%); health products (27%) and entertainment products, with 25%

In Spain, the perception that the cost of living has increased is higher than the global average, with 68%, the highest percentage of the European countries interviewed, only behind Belgium (79%).

Food, which has become more expensive for Spaniards

If we analyze this perception by type of products or services, although the photo is similar to the global one, we do observe that 67% of Spaniards affirm that the cost of food and products for the pantry and the home has noticed a significant rise since the arrival of the virus, above the global average and second only to Belgians (77%) at the European level.

Also higher than the global average is the percentage of Spaniards who have seen a rise in prices for beauty and personal care products (31%). Although in Italy (35%) and Belgium (34%) this perception is even higher, this being the second aspect that has become more expensive after the pandemic for both countries

Spain, the European country that perceives a greater rise in supplies and taxes

Entertainment products (electronics, movies, books …) is another area where in Spain, a rise in prices has been perceived greater than the global average, with 27%, thus again leading the European ranking. We find the same situation with taxes, 25% of Spaniards say that taxes have risen, compared to the global figure of 21%. Spain is the European country where this perception is highest, closely followed by Italy and Belgium, with 24% respectively.

On the contrary, and despite the fact that water, electricity and internet supplies are for the majority of the European countries interviewed the second aspect where prices have increased the most, they present a perception lower than the global average (39%). Spain shows the highest percentage, with 34% of Spaniards who believe that utilities have increased their price significantly, followed by Italy (32%), Belgium, France and the United Kingdom with 30% respectively and Germany (26%)

Fashion has reduced its price

Both globally and in Spain, it is perceived that the fashion sector (clothing, footwear and accessories), has reduced its price after the pandemic. 26% of the global population considers this to be the case compared to 22% of Spaniards.

In the fashion sector, we find the different European countries surveyed divided. France is the country with the most pronounced reduction (29%), followed by the United Kingdom (27%) and Spain (22%); while 27% of Belgians and 25% of Italians consider that fashion has increased their prices. Germany, for its part, presents the same percentage of people who think that it has increased as it has decreased, with 14%.

Citizens attribute this rise in the cost of living in general to various causes, the first is that they admit to having bought more expensive products (50%), followed by the consequences of spending more time at home (35%), which has led to to acquire additional services that were not needed before, and 27% affirm that this increase is due to the fact that they have bought more new and higher quality products and services. Spaniards share the same reasons, although when it comes to buying more expensive products, the average rises to 54%, the same as when they acknowledge having bought more expensive and higher quality items and services (31%. However, they give less responsibility for the consequences and additional costs of spending more time at home (30%).