64% of Italians chose to give away used items, giving them


The desire to declutter and get rid of the superfluous has accompanied us in the last year, leading to reconsider the value of the things we have at home. Buying or selling used items is increasingly a good practice – implemented by 54% of Italians (+ 5% compared to 2019) – moreover, what is not sold can be given as a gift, getting rid of something that can be useful and precious for others.

According to data from BVA Doxa’s Second Hand Economy 2020 Observatory for Subito, 64% Italians donated used items and did so for the sheer pleasure of giving, to give things a second chance and make someone else happy in an altruistic way. , without earning money but space, time and a lot of satisfaction.

The investigation

If we add barter, the percentage rises to 71%: by donating objects you can in fact have others in exchange, with a view to real fight against waste and circularity that goes beyond profit.

Looking at the demographics of those who donate or give away used items, it turns out that they are mainly the women to do it (70%). Among the most inclined age groups are the Baby Boomers between the ages of 55 and 64 (70%) and the children of Generation Z (69%), between the ages of 18 and 24, two generations distant in terms of age but united by desire to give a second chance to their objects; followed immediately after by Millennials (66%). In addition, it is mainly families with children (75%) who give away or donate objects and clothes more often. Thus the furniture in the bedroom and the clothes that are now tight can find new small owners and regain importance and value for another family as well.

This example of circular economy grows in line with the emergence of sustainability and reuse values, also favored by digital technologies. In addition to networks of acquaintances and friends, in fact, a fast and effective method to be able to give or receive as a gift is the online channel, to reach a larger number of people quickly and easily. To meet this need, Subito, the # 1 platform in Italy for selling and buying in a sustainable way, with over 13 million unique monthly users **, has decided to make it even easier for its users to give or receive something. as a gift.

In fact, from May it is possible to select the “As a gift” option when placing the announcement, to make what you want to donate immediately recognizable. The goal is to help users give objects a second life by avoiding the waste of goods that are still in good condition, even those with a symbolic economic value or those that are difficult to sell. For example, the clothes or toys of a grown-up child, or some bulky furniture that can be given away free of charge to those who take care of the collection and disassembly, saving disposal costs. In fact, Furniture and Everything for Children are the two categories that currently host most of the more than 14,000 ads of gift items on Subito.

“Gift” is historically a much sought-after word on Subito, by passionate restorers or by those who wish to try their hand at a new passion at no cost. For them, it will no longer be necessary to enter the word “gift” in the search bar, but just select the “As a gift” filter. In this way, the matching between those who offer objects as gifts and those who seek them is made easier and more immediate, allowing even more people to “give themselves a gift”.


Source: RSS DiariodelWeb.it Trend by www.diariodelweb.it.

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