Consumers are increasingly open to virtual, digital experiences, that is the central result of an international study by the Accenture consulting agency. Accenture sees potential in the retail, travel and consumer brands sectors in particular.
Anyone who thinks the Metaverse is a distant future vision will be amazed at the results of the “Accenture Technology Vision 2022”. The study, in which a total of 11,000 people from 16 countries took part, not only indicates a high level of interest in virtual and augmented reality solutions among consumers worldwide. The number of those who have already gained experience with virtual offers is also surprisingly high.
One in three had virtual dealer contact
Almost two-thirds of the consumers surveyed from Germany have already bought a virtual product or service or taken part in a virtual event in the past year. 79 percent said they would be interested in continuing to shop in the Metaverse in the future. Every third German (35 percent) also stated that they had already contacted a retailer in the virtual world to get advice, make a payment or find out about the range of goods. Such a visit is planned by 48 percent of all respondents from Germany.
It has to be said that the number of survey participants from Germany was not particularly high at 410, but if you aggregate the results from all countries, the values are even higher: Among the millennials surveyed worldwide, even 51 percent had already had virtual contact with one Traders, 61 percent plan to do so in the next 12 months.
Baby boomers less interested
The fascination that the Metaverse exerts on consumers seems to be less a question of origin than of age. 55 percent of all millennials surveyed showed interest in touristic VR offers, such as a virtual hotel tour or a city tour supported by augmented reality. In the older generation of baby boomers, interest in it is significantly lower at 29 percent.
For the Accenture consultants, this leads to the conclusion that nobody can get past the Metaverse. “The Metaverse era has begun. For consumer-facing companies, it’s no longer a question of whether to invest in the Metaverse, but how,” said David Holtmann, Managing Director for Consumer Goods & Services at Accenture in Germany, Austria and Switzerland .
Source: com! professional by www.com-magazin.de.
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