5002&Beyond registers brand Passagem do Meio do Ano – Meios & Publicidade

By Rui Oliveira Marques on the 6th of July 2021

Fernanda Dias de Assunção and Jorge Coelho

The 5002&Beyond agency is developing the Mid-Year Passage concept and brand, which intends to celebrate the date that marks the middle of the year. The contingencies of the pandemic only allowed the date to be set on July 2nd with a small group of people, but the expectation is that the project can gain scale.

“Thought as an opportunity to create a new moment of conversation and also of consumption for some brands, the Passagem do Meio do Ano brand appears as an opportunity to challenge brands with a solution to be closer to their consumers and fans, with a irreverent concept, which promises to turn the record around and play the B side of the year with concerts, street activations and even parties at home, as in a real New Year’s Eve”, says the statement from the agency founded by Fernanda Dias de Assunção and Jorge Coelho. Those responsible ensure that “some of the biggest national brands are already involved and the second half of 2021 will be one of planning and closing of contracts, but there is still room to include many more”.

The idea is that the Mid-Year Pass concept is adaptable to the needs of each brand and business. The project involves a team of six professionals from the fields of activation, partnerships, media, strategic planning and creativity.


Source: Meios & Publicidade by www.meiosepublicidade.pt.

*The article has been translated based on the content of Meios & Publicidade by www.meiosepublicidade.pt. If there is any problem regarding the content, copyright, please leave a report below the article. We will try to process as quickly as possible to protect the rights of the author. Thank you very much!

*We just want readers to access information more quickly and easily with other multilingual content, instead of information only available in a certain language.

*We always respect the copyright of the content of the author and always include the original link of the source article.If the author disagrees, just leave the report below the article, the article will be edited or deleted at the request of the author. Thanks very much! Best regards!