PR Arena, the briefing competition for communication students, launched by the professional association Global Women in PR Romania (GWPR) in partnership with the Faculty of Journalism and Communication Sciences within the University of Bucharest, it has reached its fourth edition. This year, students from Romania and the Republic of Moldova enter the “arena”. Over 130 students from the Faculty of Journalism and Communication Sciences (University of Bucharest), National School of Political and Administrative Studies (Bucharest), Transilvania University of Brașov, Babeș-Bolyai University of Cluj-Napoca, Vasile Alecsandri University of Bacău, University West of Timișoara and the State University of Moldova have the opportunity to work with 50 mentors, with over ten years of experience in the field, within the PR Arena project.
The 4th edition of PR Arena takes place over five days, between April 12-16. The first days are dedicated to teamwork, with a mentor, to find the most creative and effective solutions to problems in a real brief. In this edition the brief comes from the Association of Patients with Neorodegenerative Diseases (APAN). The final of April 16 will feature the top 10 teams selected by a jury of representatives GWPR, FJSC and APAN, as well as all the mentors of this edition. In order to provide students with a one hundred percent real and relevant PR experience, the winning team will implement the thoughtful campaign together with the NGO team that came up with the brief.
“We were very happy when we saw that PR Arena crossed the borders of Romania and we have students from the Republic of Moldova entered in the competition. Now certainly nothing stops us from growing even more and becoming a relevant competition for students from all over the region. If we were to summarize the 4 editions we would say: 250 students from 10 universities, 65 mentors, 4 beneficiary NGOs, 3 implemented campaigns. In addition, every year we have students who either get hired after PR Arena or do internships within the companies or agencies from which the mentors come. PR Arena eit is a real test of fire in which the minds of future PR professionals are hardened ”, he says Ana-Maria Diceanu, President and co-founder of GWPR Romania.
The mentors of this edition of PR Arena represent 30 companies and 19 agencies: Violeta Niculuț (Anchor Grup), Andreea Pistrițu (Arbomedia), Nicoleta Deliu (BCR), Claudia Oprea (BCR), Andreea Cristina Blejan (BCR), Andrada Busuioc (Brico Depot ), Angelica Barbu (CEZ), Miruna Meiroșu (Curtea Veche), Crenguța Roșu (DC Communication), Felicia Moga (DC Communication), Luiza Domnișoru (Digi Group), Alexandra Pahomi (FitBit), Ana Timiș (Ford), Irina Patru (Free Communication), Anca Roman (FrieslandCampina), Karin Budrugeac (Fundația9), Allma Somkereki (Global Records), Cristina Butunoi (Golin), Marina Constanda (Golin), Roxana Dibă (Golin), Delia Margarit (GOOD Company), Ofelia Nastase (HBO), Mihaela Savu (Idea Bank), Silvia Jalea (ING Bank), Silvia Mihailescu (ING Bank), Tina Cretu (KFC, Pizza Hut & Taco Bell Romania), Cristina Hanganu (Lidl), Maria Lefter (Lidl) , Bianca Cenușescu (Lidl), Alexandra DINU (Media Events), Ana Oprea Liferi (Mega Image), Irina Botnari (Milk & Cookies), Iulia Pop (Overg round Music), Dana Nae Popa (Pastel), Victoria Donoș (Pastel), Ramona Barbu Oncescu, Sorana Savu (Premium Communication), Mioara Radu (Propagand), Cornelia Pițigoi (ProTV), Corina Vasile (Raiffeisen Bank), Alina Gabriela Holom (Raiffeisen Bank), Elena Apostol (Renault Group), Camelia Nițu (Sanofi), Carina Sava (Watermelon Agency), Roxana Marin (Wecollab), Andreea Rețea (WefflerMark), Mihaela Mustață (Winmarkt), Brîndușa Panc (L’Oreal) , Cristina Tupiță (Milk & Cookie)
“This year’s edition exceeded all our expectations and, when we saw that we had 50 teams registered, we did our best not to refuse the students who wanted to participate. We are glad that the industry has also mobilized and we have found 50 mentors willing to offer their time, energy and knowledge for these young people who want to put into practice the things they learn in school theoretically. There is a great need for this collaboration between the academic environment and the communication industry, and the PR Arena competition has been building solid bridges between the two for almost four years “, said lect. univ. dr. Anamaria Nicola, FJSC.
The 4th edition of PR Arena is supported by Lidl Romania, Raiffeisen Bank and ING Bank.
This year the awards for the teams on the podium come from ING Bank, Curtea Veche, Mega Image, Sanovita, BCR and the Pastel agency.
Napolact Bio and Secom take care of the energy and goodwill of the mentors this year.
Media partners: IQads
Launched in June 2018 and with 80 members, GWPR Romania is the first community of professionals with over 10 years of experience in PR, which aims to strengthen the industry’s reputation, contribute to educating the younger generation and provide interactions with the global network of professionals . Another goal is to support the rise of industry professionals on the board of directors of companies.
Source: IQads by www.iqads.ro.
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