4 rules for creating converting pop ups

A compelling CTA

The CTA (call to action) button is one of the most important elements of the window. It should clearly inform the user what will happen after pressing it and encourage the user to perform the action. It is worth placing it in a very visible place – it is best if the CTA button will stand out from the pop-up with a contrasting color. The visitor to your website should not have to think about how to take a specific action. In other words: the CTA must be eye-catching! If the button is not visible enough, you risk that the user will eventually stop interacting with the pop-up.

Engaging graphics

Aesthetic, adapted to the nature of the message, eye-catching and, most importantly, allowing for clear, clear presentation of all the necessary information. When designing pop ups, note that sometimes less is more and overloaded graphics do not always favor a positive reception of the content. Also make sure that the text is clearly visible against the background of the selected graphic.

The right size

Too small a window may cause problems with reading the content of the message. A small font can be fuzzy, which can be annoying, and so can a pop-up that is too large. Therefore, its size should be adjusted primarily to the amount of content. Don’t forget to check how the pop-up will look on the website in the mobile version. Nowadays, when the vast majority of people use mobile devices, mobile websites are of key importance to users, so be sure to pay attention to the design of the pop-up window that will correspond to the view from the screen of a tablet or smartphone.

Easy way to close the window

You want the user to read the content of the pop-up well and not close the window immediately after displaying it – that’s obvious. However, do not try to obstruct its closing. This can only unnecessarily upset the visitor and ultimately result in them leaving your website faster than originally planned. If you want to attract the attention of the recipient, it will be wiser to use interesting, original content and graphics.

As in the case of the optimal size of the pop-up, the method of closing the window should not be difficult also in the mobile version of the website. A common problem with websites designed for smaller screens is a small X, which is difficult to spot or hit with your finger. Pay attention to it and take care of the users’ comfort.

How it should be built pop up is one thing, but don’t forget about the number of windows as well. If there are too many of them, you can negatively affect the conversion. Why? Put yourself in the shoes of the person who visits the website. From her perspective, a massive attack of pop ups can be primarily irritating. You risk that an upset and overwhelmed user will eventually not even read the displayed messages, but will close the window immediately, which may unfortunately result in missing important information.

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Source: Komórkomania.pl – artykuły i wpisy blogerów by komorkomania.pl.

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