38% of Spaniards give jewelery for Valentine’s Day

A recent Wavemaker study has analyzed which countries are more likely to give jewelry for Valentine’s Day

Valentine’s Day is celebrated next Sunday, a date characterized by the sales of products destined to be the romantic details of thousands of couples around the world. Among the star gifts are flowers, chocolate and accessories, especially jewelry. This last type of article has lost popularity among the Spanish, according to a global survey carried out by to analyze the buying trends relative to this date.

The Wavemaker data is broken down by analyzing the responses of 40,000 people from 54 countries and with different marital statuses. Among the conclusions drawn, it should be noted that married people or people who are in a relationship buy the most jewelry, but only 4 points above the single.

On the other hand, from a global geographic perspective, Spaniards do not show as much interest in buying jewelry compared to other countries. Specific, the percentage of people who have purchased an item of this type for their partner in the last year is 38% in Spain, a significantly lower volume than other countries such as Ireland and South Africa (50%), China (49%), Romania (49%), Poland (48%), Indonesia (47%), South Korea (46%), Philippines (45%) or Italy (44%). India is at the top of the list, with 70%. They are followed by the United Arab Emirates (65%), Vietnam (62%), Thailand or Turkey (57%) and Saudi Arabia (54%). On the opposite side, Japan and Taiwan constitute the two countries with the worst percentages (15 and 21% respectively).

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Source: Marketing Directo by www.marketingdirecto.com.

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