38 federal states filed a lawsuit against the technology giant

Google is again under fire from the US states for allegedly monopolizing the advertising market. More than 38 states have filed suit against the tech giant, alleging that it violated antitrust laws by using its dominant market position to eliminate competition and drive up advertising prices.

Google, which controls more than 90% of the internet search market, has also been accused of using its position to help its own advertisers and to prevent other advertisers from accessing the market. The plaintiffs claim that this practice has harmed consumers and advertisers, and has also led to reduced choice and increased prices for end users.

Google, of course, has denied these allegations, arguing that its advertising practices provide users with better service and more choice. However, this latest lawsuit is not the first time Google has faced accusations of monopolizing the market. It was previously accused by the European Union of violating antitrust laws, which led to a fine of 2.4 billion euros.

This latest lawsuit represents another battle for Google in its fight to maintain a dominant position in the market. How the situation will develop remains to be seen, but one thing is certain – Google will have to prove that its advertising practices are not harmful to competitors and end users. SEO optimization is very important for success in the online world and Google has a big role to play in that.



Source: Personal magazin by www.personalmag.rs.

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