“3 Caminos” comes from the hand of Estrella Galicia | Direct marketing

The new bet of Amazon Prime Video, a series set on the Camino de Santiago, will arrive this week accompanied by Estrella Galicia.

Estrella Galicia, a brand with a great presence in Spanish series, will accompany «3 Paths», the new bet of Amazon Prime Video set on the Camino de Santiago. The series, directed by Noberto López Amado and Iñaki Mercero and produced by Ficción Producciones and Beta Films, will premiere next Friday, January 22 in 195 countries.

Through a comprehensive experience to enjoy with the five sensesEstrella Galicia invites all followers to experience the series from home in a different way, accompanying its protagonists in each episode. For this, the company has presented a viewing pack that includes a series of elements alluding to each of the chapters. In this way, the consumer will be able to reveal them step by step.

As it did with La Casa de Papel, Estrella Galicia has also launched a special edition bottles with a commemorative label, in addition to a bottle of the brand tribute to the one that existed in 2020.

The 8-part series tells the story of a journey along the Camino de Santiago and reflects 3 temporary moments (2000, 2006 and 2021) in the lives of some protagonists interpreted by Álex González, Verónica Echegui, Cecilia Suárez, Anna Schimrigk, Andrea Bosca and Alberto Jo Lee.

Throughout this journey, Estrella Galicia beers and Cabreiroá waters will be very present, as in the real life of many pilgrims.

«3 Caminos» is sponsored by the Xunta de Galicia and the collaboration of the Government of Navarra, the Junta de Castilla y León, the Government of Navarra, TVG and RTP.

If you do not see the embedded video correctly, click here.

The Estrella Galicia viewing pack can be purchased at. Your profits will be donated in full to the Association of Friends of the Camino de Santiago to support their work and enhance the value of the route.

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Source: Marketing Directo by www.marketingdirecto.com.

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