The Covid-19 pandemic and the restrictions applied have caused online purchases to increase in 2020. And according to a survey conducted by the financial Cetelem22% of the Spanish surveyed claim to have bought a product from the automobile sector in the last 12 months.
Within these purchases, car accessories and maintenance products they are the most purchased products in this sector with 55% and 36% respectively. As for the products that have experienced a decrease during 2020, we find audio equipment with a drop of 7 percentage points and second-hand vehicles, which went from 6% of purchases in 2019 to 3% in 2020.
These trends show both the change in consumer behavior and their economic reality. Accessories and maintenance products have not been affected by the pandemic and the difficult economic situation it has caused. And it is that, simplifying, we will always clean our cars and add some accessory that makes life easier for us with the car, or even improves -all is subjective- its aesthetics.
The decline in the VO market is also reflected in online purchases
The decline in sales of used vehicles online is in line with the general trend of the automobile market, down. In the case of used vehicles, the drop in 2020 compared to 2019 was 12.8%, according to data from Ganvam.
On the other hand, the sharp decline in sales of audio equipment could be explained both by economic difficulties and uncertainty and by the design of the cars that integrate the audio systems and make it almost impossible to change them.
In any case, it is clear that the uncertainty generated by our current economy means that in some cases the most expensive purchases are postponed or canceled. In fact, the 19% of those surveyed admit having had to cancel your purchase in the period of confinement and you have not retaken them once finalized.
To think that when talking about online shopping and think only of eBay or Amazon would be a mistake. Thus, the purchasing channel most used by Spanish consumers when making their car-related online purchases has been the dealers’ website. 39% have chosen to go directly to the manufacturer’s website. It supposes a strong rebound of 16 percentage points if we compare it with the year 2019 (23%).
In 2020, second-hand websites and social networks have shown a great decline. In the case of second-hand websites, the decrease was 7 percentage points. It is a predictable decline if the market trend is down, but the The most striking case is that of purchases on social networks, which do not present any response from those surveyed, which means a drop of 16 percentage points.
Source: Motorpasión by feeds.weblogssl.com.
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