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21 Instagram Facts You Should Know [infographic]

Instagram has been one of the most popular social media platforms for over 10 years. Millions of users are active every day posting photos and sharing stories. Not surprising that more and more companies and brands are using the platform as a means in their marketing and communication. A good time to list interesting facts and figures about the use of Instagram.

More than 1 billion daily users

If you are not yet convinced of the possibilities of the Instagram platform, the infographic below may help Square Lovin you over the line. She collected facts and figures about the use of Instagram worldwide. For example, did you know that 95 million messages are shared on Instagram every day? That there are more than 1 billion users active every month worldwide? Or that 500 million users on the platform share stories with their followers every day? On average, a user is active on the platform for about 53 minutes per day. The most active group consists of 18 to 34 year olds.

Messages, stories and advertising

Many companies and brands have also discovered Instagram: more than 25 million business accounts have been created. More than three quarters of them use the platform for marketing purposes. And with success; Instagram delivers a higher engagement than platforms Facebook in Twitter. Compared to Facebook this is 14 times higher and with Twitter even 27 times. Even more interesting figures about the success of business use of Instagram: 1/3 of the most viewed stories come from companies and brands.

In addition to messages and stories, the companies present make use of the advertising options. The most commonly used forms of advertising are photos (25%) and videos (23%).

Curious about all the facts and figures about the Instagram platform? Then scroll down to view the infographic. For a larger copy, click on the image.

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