20goDNA: Neuromarketing – PORTAL

Agency DNA Communications this year celebrates its 20th birthday. On that occasion, they launched the series “20 years”, in which through conversations with former and current employees, associates and clients, they deal with key moments and stages of the development path of the agency during its first 20 years of existence.

The fourth episode of the series is called Neuromarketing. We know you can guess what “neuromarketing” is, but you haven’t taken this term seriously. We also know that you are interested in more. How do we know that? So it all started in 2014 when DNA plunged into the depths of the human psyche and advertising, from pins to gains, and from Gistro Advertising to DNA Communications.

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Source: PORTAL by marketingmreza.rs.

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