2022 – a good wrap pentru Schlosser&Friends

Schlosser&Friends made its debut on the market starting in 2017, growing “slowly, safely and healthily” as the two founders, Oana and Flaviu Bereny, describe the evolution.

“We are happy that we form a good team with our clients, and this year we managed to tick off the objectives set for 2022 and realize campaigns that we are proud of” he mentioned Oana Berenyco-founder of the agency.

Having 100% Romanian shareholders, Schlosser&Friends is characterized as an agency that proposes a partnership strategy with clients, a professional approach in exchange for know-how gained over years of successful campaigns.

Flaviu Bereny considers the agency to be a business with a family philosophy that aims to “build brands and to grow figures”.

Selgros Cash&Carry

The new communication platform is built on the idea of ​​the family of enthusiasts. Because in a family everyone has their passions, from the youngest to the oldest. And you can fill them all at Selgros. A brand passionate about quality, freshness and diversity.

Tactical themed campaigns

Italian week

Greek week


This year, the twelfth edition of the Arena of Chefs organized by Selgros Romania, a famous competition dedicated to Romanian gastronomy, took place. An incendiary edition, in which the competition was tight both in the Junior and Senior categories.

KMG International

Image campaign 2022. Campaign in which we highlighted the efforts of a top company in the oil & gas industry with a tradition in the Romanian market in recent years. A company oriented towards innovation and development at all levels of society, a company that constantly invests in technology, people, environment and society.

Rompetrol Downstream

Communication campaigns for the launches of new products from his portfolio, communication campaigns for promotions from Rompetrol stations or partnerships developed this year.

“It is very important to always look for the best options to solve the briefs received, even to exceed expectations. It is mandatory to consider the client’s objective as the agency’s objective, disregarding any award, festival or other adjacent financial expectations we might have that are not in agreement with the wishes of the one who requested our expertise. We don’t intend to have another finish line apart from the one imposed by the brief”, he emphasized Flaviu Bereny.

Schlosser&Friends is a 360 advertising agency, with brand strategy & communication strategy services in its portfolio, with everything they involve (creative concept, communication plan developed according to the brand’s objectives, variations of the concept on touchpoints: TV, Radio, In Store, Digital, Social Media, Direct mailing, OOH, BTL events/activations).

“Everything a healthy brand needs”, he said Oana Bereny.

Agency portfolio:
The agency’s portfolio includes famous names in marketing and communication investments.

  • Selgros Cash&Carry – strategy services, development of communication concepts, development of ATL, in-store and Digital campaigns.
  • Rompetrol Downstream – creative services for In Store communication
  • KMG Rompetrol – corporate and HR material creation services
  • Playtika – creative services

“Simplicity is extreme sophistication”, according to Leonardo da Vinci.

CEO – Flaviu Berenythe clear head of the team, with a background in journalism.

“Business objectives are essential, without them you cannot go on an upward path, you cannot build. But it is even more important to have the right people with you. The team is more important than anything.”

Oana Bereny (Managing Director)

“It is very important to find the perfect balance between old and new school. The speed of change in society is astonishing, and it is essential to keep up with the new trends/needs/realities of the consumer. But it’s equally important not to forget the correct construction steps, how to get long-term results, not just temporary artifices.”

Irina Ganda (Senior Art Director)

When I came to Schlosser&Friends, I was after a break-up with another agency and I wasn’t ready to enter another creation. But Oana convinced me to come to an interview, at least for an hour, so we could talk over coffee… And I never left. #loveatfirstbrief

Anger’s voice (Account Manager)

Viata la Schosser&Friends…

It sounds like an autobiographical book title.

But, to be fair, when I think about my beginning in this agency, I count it as the moment when I started working for real in advertising.

I had some knowledge and the desire to know more, but I wanted to ‘learn’ on my own terms, in an environment that encourages people to step out of the box, to let go of the ‘procedures’ a bit and see where it takes them. ‘ this advertisement.

And I found this at Schlosser: an environment where you are encouraged to experience all sides of this field. Where you feel free to discover if you’re a fan of digital, copywriting or strategy… Where it’s OK to take the initiative, to express a creative thought on a campaign without hurting your pride or feeling like you’ve overstepped.

I think that all of the above don’t just happen. They strictly adhere to the leadership model chosen by our Manager. It’s a lead by example type of approach at Schlosser.

And this inspires us to be the best versions of ourselves, to deliver on brief and on time.

Alexandra Mandres (Junior Art Director)

I don’t think the Schlosser experience can be summed up in a few words. In general, when someone has to give a quote about the agency they work in, they will talk about how wonderful the people are, what a creative environment they have and how they are a real family. The Schlossers are that cool group of friends, like you had in high school or college. For me, the most important thing, when it comes to the job, is to have the mental comfort that the people around me “have my back”. This is for me one of the most beautiful professional experiences so far, and to paraphrase another colleague, my future plan is to retire from Schlosser!

Source: IQads by www.iqads.ro.

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