20 years of LinkedIn: from CV site to network platform

LinkedIn is celebrating its 20th anniversary this year. This makes it one of the ‘oldest’ active social media platforms. A good time to reflect on the use and popularity of the online network. Because LinkedIn has changed a lot over the years. Where in the beginning the platform was mainly used to create a resume online, the number of functionalities has now expanded considerably.

Whether you are a job seeker, self-employed, recruiter or employer. LinkedIn offers many opportunities in the business field for a broad group. In addition to a new challenge, employee or assignment, you can also use the platform in an accessible way to make yourself discoverable, to share knowledge, to work on your brand awareness or to expand your network.

Last week we shared an overview of interesting facts and figures about the Snapchat platform. From the same makers, Oberlo, there is now this Overview. It includes stats on LinkedIn usage, presented visually in the infographic below.

Facts and figures at a glance

Currently, the platform has more than 830 million users worldwide from more than 200 countries. When you look at the number of men and women on the platform, the men are slightly more present: 57.2 percent compared to 42.8 percent women. The average LinkedIn user from the United States falls in the age range 30 and 49 years.

LinkedIn for Business

The platform is not only popular among job seekers. Last year more than 55 million companies were listed on LinkedIn. This number should not be confused with the number of companies active on the platform. Many B2B marketers are now also aware of the possibilities of the network. The platform is, after Facebook, the most popular among this group.

Curious about all the facts and figures about LinkedIn? Then scroll down to view the infographic. Click on the image for a larger copy.

Are you a fan of infographics? Then follow the entire Infographic Day series. In this, Bianca van de Keterij discusses a relevant infographic every time.

Source: Frankwatching by www.frankwatching.com.

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