Saturday, 15/01/2022; Antonis Giagdzoglou
Meta Platforms, Facebook’s parent company, is facing more than 2, 2.3 billion (approximately $ 3.2 billion) in the UK. There have been allegations of abuse of its market position for the collection and exploitation of the personal data of 44 million people.
Liza Lovdahl-Gormsen, senior adviser to the British Financial Conduct Authority (FCA), is covering the case on behalf of all Britons who used Facebook between 2015 and 2019. Facebook claims to have made billions of pounds by imposing unfair terms and conditions on users. requiring them to provide valuable personal data.
Lovdahl-Gormsen claimed that while Facebook is indeed the only social network in the UK where users are confident of connecting with friends and family, it has a dark side. The platform collects personal data through Facebook Pixel, the tool that allows advertisers to track their customers’ behavior.
For its part, Facebook said that people used its service because they have “substantial control over the information they share on Meta platforms and with whom.”
Such group actions are opt-out, meaning that they represent a designated group and those who choose not to be part of it are excluded.
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Source: Techblog by techblog.gr.
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