The Macintosh commercial titled “1984,” aired on January 22, 1984 during half-time during a Super Bowl match, remains one of the most famous advertising spots in Apple history to this day. Its director, Ridley Scott, recently told The Hollywood Reporter an interesting anecdote about her subject.
Ridley Scott revealed that when he received an offer from the advertising agency Chiat / Day to direct an Apple ad, he had no idea about the company’s existence and was convinced that it was Apple Records founded by members of The Beatles. The name of Jobs mentioned by the agency representatives did not mean anything to him, but because they assured that the project was very promising, he agreed to take a closer look at it. The director mentioned in an interview that when he first read the script, he was struck by the fact that he did not even try to show the product, praise its advantages or even explain what exactly it is, but treated advertising as an art form. In his opinion, this approach was very effective.
However, Scott also believes that the advertising industry has changed for the worse over time, and Apple is somewhat responsible for this. In his opinion, the introduction of iPhones to the market meant that marketers began to focus more and more on advertising served to users via this type of device, focusing more on quantity than quality.
It is also worth recalling that Ridley Scott has recently re-established cooperation with Apple. The Scott Free Productions label belonging to him, with many movie hits, such as “Gladiator”, “Helikopter w ogniu”, “Martjanin” or “Blade Runner 2049”, as well as a dozen or so TV series, incl. “Wife perfect”, “Man from the High Castle” and “Taboo” recently signed a contract under which it will be responsible for the production of content for the Apple TV + service.
Source: The Hollywood Reporter
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