10x popular: rise of BeReal, handy content tools & copywriting misunderstandings

BeReal is a social media app that has been attracting a lot of attention lately. Why is it so popular and how does it work? And what software do you use for your work? There are plenty of tools out there, but which ones really help you create content, plan your work or jot down ideas? You can read more about it in the top 10 most popular Frankwatching articles of April.

There is a proliferation of useful (and less useful) tools. Which ones really help you create, publish and promote effective content? In this article, Linda Krijns shares her top 10 favorite tools for content creators.

Even for companies that do not have huge marketing budgets, it is possible to set up a beautiful and effective website. In this article you will find 6 inspiring examples of websites with unique web design.

Person working on web design for website and app

Wendy Oude Veldhuis received a letter stating: “You should definitely join us.” Her first reaction: “I don’t need anything”. She then threw the letter away. You often want to avoid resistance from your target group. But what if you can also use it to achieve your goals, using reverse psychology? If you have read Wendy’s article you will immediately know why the potato became big in France.

Man with fingers in his ears

copywriting. It’s a profession. A great job. It is also a subject about which there are quite a few misunderstandings. 7 misunderstandings arise just too often. Nicol Tadema lists them in this article, including: everyone can write, but not everyone can connect words in such a way that the reader takes action.

A selection of the reactions to this article: “Bizarre! I come across each of these 7. I look at a mirror. As an autodidact who became a copywriter back in the Netherlands through a PhD in the US and is doing reasonably well, this is not only a feast of recognition but also an enormous encouragement.”

copywriter's misunderstandings.

It’s that time again: a new social media platform is attracting the attention of the media. And this Snapchat-esque app offers something different. BeReal asks you every day for a photo, which you must take within 2 minutes of the request. Is it (again) a hype, or is BeReal here to stay? My colleague Sanne Bekkema is trying out the app and showing how it works.

Image of generation z with BeReal.

How should you organize communication work if you are a creative person? Gerben van Dijk shares golden tips and tools for planning and organizing.

Image accompanying article about organizing communication work.

Is your webshop already well found by search engines? Ecommerce SEO (search engine optimization) is the foundation of your success. Bas de Roy shares 6 best practices that grow your webshop organically.

Image accompanying article with SEO tips for ecommerce.

LinkedIn is continuously working on completely new functions and improvements to existing features. What’s New on LinkedIn? This article will update you on the most interesting updates of late, including newsletters, career hiatus listings, and the LinkedIn Podcast Network.


“Use your head to think about things. Not to think about things.” How can you make and save notes smarter? The Zettelkasten system helps you to work smarter. In combination with the online tool Obsidian. Then you can use the power of your primary brain to think things through instead of trying to remember everything.

One response: “Good article. I come from Evernote and have been using Obsidian for a year now (for my Masters research and for my new website) and I am very satisfied. I learned the most from the Obsidian community. @EleanorKonik, one of the lead developers shares a lot of good information.”

Blue filing cabinet.

The need in every industry is great. Which organization is not looking for new employees? But how do you get those new colleagues in a tight labor market? Don’t start with a vacancy, but do your research and create personas first.

Empty chairs to illustrate how to attract new employees

This was the top 10 of April 2022. Are you curious about the most popular articles from other months? You will find it here.

Source: Frankwatching by www.frankwatching.com.

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