10x Popular: Google AI Updates, Social Media Best Times & Reaching Gen Z

What are the best times to post on social media? Why is inclusive language use important in the workplace? And which 22 must-haves make your LinkedIn profile distinctive? You will find this – and more – in the top 10 most read Frankwatching articles of the month of May.

What are the best times to post on social media? Sprout Social has done its annual survey again and shares interesting insights. Are you curious which results can help you further? Read it in this overview.


Gen Z seems to be immune to traditional marketing communications. They are tricky to reach, so how do you make sure you do? Get tips from someone who belongs to this generation themselves in this article. Because the first lesson is understanding Gen Z.

Gen Z young people sit in a row with their smartphones in their hands

Your LinkedIn account is your personal business card. When people google you, this is often the first thing they come across about you. So it is important that your profile looks professional. And that it stays up to date. With these 22 must-haves you can create a distinctive LinkedIn profile!

LinkedIn headquarters.

It’s always disappointing when you get an impersonal and boring auto-reply to the email you sent. Before you go on vacation, turning on your out-of-office is often something you want to tick off your to-do list quickly. But your absence notification can be so much more fun. Get inspired by these 12 more original out-of-office emails.

On the surface there doesn’t seem to be much to see, but a lot has changed in the marketing landscape. AI, a term you’ve heard many times this year, has created momentum. Take a look at the future of the marketing world in this article.

GUI (Graphical User Interface) concept.

Are you a small club with little time and money? But do you still want to make a difference with a sophisticated and well-functioning communication strategy? Then you don’t want to spend too much time on it, but at the same time you don’t want to miss anything. With this simple canvas, you make that possible.

Egg shells

Photo: Anna Shvets via Pexels

Instagram has new updates all the time. It is sometimes difficult to keep track of what you can do with the social media platform. Read the latest updates in this article and get a look at the previews you can expect in the future.

Image of megaphone with likes illustrating Instagram news

Google showcased new AI functionalities and products at the I/O event. For example, Bard will be rolled out further, the search results page will change and there will be useful integrations in Google products. This has a major impact on your marketing activities. Read all the highlights in this article.

Building with the Google logo on it.

Photo: RYO Alexandre / Shutterstock.com

In the Netherlands we think it is important that we are treated equally. At home, on the street, but also at work. Inclusive language use plays a major role in this. After all, language is a connecting factor. Read here why it is so important that language is also present in your workplace.

including language use

One of the things Google presented at the I/O event is Search Generative Experience. Searching in Google is going to change dramatically. What does the use of AI in the search results page mean for SEO and SEA? Niels takes you into the possible consequences.

Google AI op smartphone.

Photo: Diego Thomazini / Shutterstock.com

This was the top 10 of May 2023. Are you curious about the most popular articles from other months? You can find it here.

Source: Frankwatching by www.frankwatching.com.

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