10x popular: alternative to Yoast SEO, apps for the summer & the mysterious word ‘er’

Do you also have summer in your head, but do you want to stay informed? Don’t worry, because we’ve listed the most popular articles from last month for you. From advice for your content marketing, strong web copy and conversion optimization to (alternative) SEO tools, Instagram updates and handy apps for the summer months. That way you are completely up to date.

Yoast SEO is pretty much the ‘standard’ SEO plugin. So standard that the plugin is installed on a new website without too much thought. Frank van Dijk did that until recently. Because why would you consider another tool? Yet he now advocates competitor Rank Math as an alternative. And is convinced that this will get more out of your SEO strategy than with Yoast.

Whether you want to learn a new language this summer or check the weather forecast before you go out… Want to organize your photos or loyalty cards, or are looking for entertainment: Frankwatching colleague Sanne Bekkema has collected 10 useful and fun apps to summer to try. How about PackPoint, which helps you put together your packing list?


A lot has been written about hybrid works. But, says Rik Mulder, the theme seems so hot that sometimes it seems like no one wants to burn their fingers on it. Many organizations do not yet have a concrete policy for hybrid working. In his article, Rik shares 5 things that you can do as a communication professional to facilitate hybrid working, pending organization-wide policy.

This is how you manage a team working from home

SEO tools can make the job of an SEO specialist a lot easier and more efficient. Because not everyone has huge budgets for expensive tools, Marieke Botman collected her 22 favorite free tools at the moment. Use it to your advantage!


Do you want to get started on stimulating more conversions, but could you use some inspiration for your approach? Georgie Bakhoutachvili shares 4 help models in this article that help you build landing pages, write texts or assess your check-out.

auxiliary model conversion

With well-written texts you influence the feeling and behavior of your visitors and recipients. And ultimately, that behavior determines whether you achieve your business goals. Natascha Teeuw shares this handy roadmap that helps you in 5 steps to get the most out of your web texts. She explains the steps in detail in her article.

Step-by-step texts

It’s hard to keep up with the number of new features on Instagram. Sometimes you are pointed to a new feature via a notification in the app, but other updates quietly pass you by. High time for an overview. For example, did you know that you can now add stickers like a poll, quiz or emoji slider to your Reels for more interaction?

Interactive stickers in Instagram Reels

you stand is I don’t always think about it, but the word ‘er’ is actually quite a complicated word to explain to non-Dutch speakers. You can use it as a reference, to avoid repetition or as a subject. Some people even advocate omitting ‘er’ whenever possible, as in the examples below. Why is there so much to do about such a small word? That’s what this article addresses.

word there in script

Porn, cat videos and memes are the three most viewed things on the internet. Three things that score through imperfection. So why do we try to make the best trailers, videos and photos when the most viewed content on the planet is low-resolution content? said Ron Simpson of The Avocado Show on Emerce Digital Marketing Live. It’s time to go back to basics with content marketing. Insights and tips can be found in this article.


We close this top 10 with something light. In this article Arjan Elbers collects the most hilarious names and advertising pay-offs ever conceived. It is packed with inspiration for your company, your mission and vision or your business plan. Sit back and complete the list in the comments.

Orange cat with pink glasses

This was the top 10 of June 2022. Are you curious about the most popular articles from other months? You will find it here.

Source: Frankwatching by www.frankwatching.com.

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