$ 100 million less: Cyber ​​Monday records revenue decline

On Cyber ​​Monday, sales records are actually broken in the US and worldwide. However, there was a decline in sales for the first time in 2021.

It looks like consumers will no longer wait for days of shopping in 2021 to grab a bargain. After Black Friday made the headlines for the first time with a decline in revenue, Cyber ​​Monday is now following suit. According to Evaluation by Adobe dealers were only able to post sales of 10.7 billion US dollars this year. That’s $ 100 million in revenue compared to 2020.

Christmas shopping early on leads to lower sales on Cyber ​​Monday

The reason for this is likely to be the early Christmas shopping by consumers. Many users started shopping for gifts earlier than usual, as the corona pandemic is leading to delivery bottlenecks for many companies. In order for the presents to end up under the Christmas tree in good time, consumers started their Christmas shopping at the beginning of October. Taylor carpenter, Director at Adobe Digital Insights, comments on the decline in sales:

With early deals in October, consumers were not waiting around for discounts on big shopping days like Cyber Monday and Black Friday. This was further fueled by growing awareness of supply chain challenges and product availability. It spread out e-commerce spending across the months of October and November, putting us on track for a season that still will break online shopping records.

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Source: OnlineMarketing.de by onlinemarketing.de.

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