10 million micro-entrepreneur goal

The Direct Selling Association (DSD), which represents 10 companies operating in Turkey, stated that it passed 2022 successfully and expects double-digit growth in 2023.

According to the news in Hürriyet newspaper; DSD President Ediz Haksal, who made evaluations about the sector, emphasized the importance of micro entrepreneurship and said, “The size of the sector in the world has reached 186 billion dollars and there are 128 million entrepreneurs in total. In Turkey, a market of 512 million dollars was reached. With approximately 1.5 million entrepreneurs, 24.4% growth was recorded compared to the previous year. More than 70 percent of entrepreneurs are women. We expect double-digit growth to continue. We have a target of reaching 10 million sellers by 2030. Expectations are that sales will be maintained in 2022 as well as last year. This shows us that the infrastructure of the industry is strong.”

Tamuna Gabilaia, Executive Director of the Federation of Direct Selling Associations, stated that the sector recorded the most significant growth to date during the pandemic, and said, “The direct sales channel has advanced not only in developing countries, but also in developed countries. The USA has 23 percent of the worldwide turnover. There is also a large market in countries such as Japan, South Korea and Germany, where product quality is prioritized. Direct selling has been an important channel for many people who lost their jobs during the pandemic. The flexibility of this job also increases its preference.”


Source: bigpara- GÜNDEM by bigpara.hurriyet.com.tr.

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