In the Covid era, the home internet line has become an essential service not only for smart working or distance learning, but also for leisure activities which, due to lockdowns, have often become digital. As proof of this, what emerged from the analysis made by Facile.it on a sample of over 650,000 requests for change of supplier, according to which the percentage of users who declared to use the home network to play online increased by 30%, passing from 16% recorded in the pre-pandemic months to 21% recorded between March and December 2020.
A passion that does not seem to stop and that has continued in 2021 so much so that, by examining the requests collected in the first quarter of the year, Facile.it has highlighted how the percentage of users looking for a home internet line to play online is even reached 25%.
The other big news that emerged is that playing online with smartphones, tablets, PCs or consoles no longer seems to be exclusive to young people; if it is true that applicants aged between 18 and 24 were found to be the category that, in percentage terms, uses the home network most frequently for gaming (almost 1 in 3 in the first quarter of 2021), it is surprising to see how the ‘use of the internet for online games has even doubled among the over 55s. Specifically, applicants aged between 55 and 64 have gone from 9% pre-pandemic to 18% in 2021, while among the over 55s 65 the percentage has grown from 7% to 15%, who knows if for their own passion or to make their grandchildren happy.
The use of Smart TVs is also on the rise
Gaming, however, is not the only digital passion that has grown in the last year; lockdowns and mobility restrictions have also given a big boost to the use of content via Smart TV. To confirm this data, Facile.it noted an increase in applicants who declared that they use their home line to watch movies and TV series in streaming; it has gone from 48% in the pre-pandemic period to 59% in the first quarter of 2021.
As for online gaming, also in this case the increase involved all age groups, albeit with significant differences. Young people aged between 18 and 24, once again, were the applicants who most frequently use the data line for this purpose, with a percentage going from 53% pre-Covid to 62% in the first quarter. 2021.
The regional trend
Smart working, DAD, gaming and smart TV; in the last year, in addition to having an internet connection, for many Italian families it has become essential to be able to count on a data line that is fast enough and capable of supporting several users at the same time. It is no coincidence that many customers, not satisfied with their service, have chosen to change supplier; already last year a survey * commissioned by Facile.it to mUp Research and Norstat highlighted how, between March and June 2020, 8.9% of Italians with an internet home contract had decided to change supplier, most of the sometimes driven by economic reasons (70.8%) or, precisely, because the line was not fast enough (41.9%).
But what are the areas of the country where the request to activate a new home internet line or to change operator has increased? To answer the question, Facile.it analyzed a sample of over 90,000 contracts collected in 2020, discovering that the region where the most significant increase was recorded is Sardinia; on the island, requests for supply changes or line activation increased by 15% compared to 2019. Calabria (+ 9.7%) and Marche (+ 7.1%) follow in the national ranking.
Source: RSS DiariodelWeb.it Innovazione by www.diariodelweb.it.
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