[단독]Seoul to produce ‘Seoul-style Alley Yeoji Map’ that saves alleyways :: Empathy Media Newsis News Agency ::

Article Summary

To make a ‘Seoul-style Alleyway Map’, the business is materialized… Designated as 4 major commercial districts
About 20 meetings with the original author, Professor Mo Jong-rin… “Announcement of business details soon”

[서울=뉴시스]National Assembly Photo Correspondents = Former Mayor Oh Se-hoon, a candidate for the Seoul mayor’s by-election, announces the election pledge for the ‘Balanced Development Project 1’ at Gyeonguiseon Forest-gil Park in Yeonnam-dong, Mapo-gu, Seoul on the 27th. 2021.01.27. [email protected]

[서울=뉴시스] Reporter Ha Jong-min = The city of Seoul is promoting the production of a ‘Seoul-style Alley Yeoji Map’ in order to create a unique commercial district for each alley.

Through this, the goal is to support small business owners who have been affected by COVID-19 and to revive the dying alleyways.

According to the Seoul 2030 Committee and the Seoul Metropolitan Government on the 12th, the city is planning to produce a ‘Seoul-style Alley Yeoji Map’ to revive alleys and neighborhoods that have been severely damaged by COVID-19.

Alley Yeojido is a map that records the characteristic alley business districts in each region. The concept was first conceived by Mo Jong-lin, a professor at Yonsei University’s Graduate School of International Studies, a famous alley economist.

The Seoul Metropolitan Government plans to produce a ‘Seoul-style Alley Yeoji Map’ by benchmarking Professor Mo’s thoughts. The key to Seoul-style Alley Yeojido is to designate four commercial districts to systematically support the ecosystem of small business owners, and to develop specialized programs tailored to each business district.

The four major commercial districts to be designated by the city are ▲ local brand promotion zone ▲ local brand reinforcement zone ▲ living commercial district development zone ▲ traditional market preservation zone. The local brand promotion district is a commercial district that has a story but lacks vitality. The city plans to eliminate the five barriers to start-up and support labor costs, rent, and marketing expenses to induce local brand small business start-ups in the region.

The local brand Ganghwa district is an active commercial district that can be fostered as tourism content. The city plans to hold a festival specializing in commercial districts in the relevant commercial district and support the production and promotion of content to attract tourists. In addition, by expanding convenience facilities such as parking lots and easing regulations on the business environment, it is planning to develop it into a globally revitalized commercial district.

The commercial district fostering district is a commercial district behind residential areas, and it is planned to promote changes in the commercial district tailored to the needs of local residents. In addition, by expanding public services tailored to the needs of residents, it will be developed into an area where local residents and commercial areas can coexist. The Traditional Market Preservation District is a recognized and registered traditional market area, and will support facility and management modernization.

A city official explained, “The key is to create a commercial district with a story. I think that when the neighborhood commercial district is branded, more people can gather.” He said, “We are trying to support alley businesses by developing new content and pioneering online markets.”

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[서울=뉴시스] Correspondent Kim Seon-woong = Due to the prolonged Corona 19, business districts in Seoul are also mixed. In Myeong-dong, Seoul’s representative commercial district, the vacancy rate of small shopping malls soared to 43.3% in the aftermath of social distancing and a decrease in foreign tourists due to COVID-19. On the other hand, Seogyo-dong and Yeonnam-dong, Mapo-gu, and Seongsu-dong, Seongdong-gu showed significant increases in business and commercial facility transaction volume and price per 3.3 square meters (pyeong). A view of shopping districts in Yeonnam-dong, Seoul on the 29th. 2021.07.29. [email protected]

Yeonnam-dong is the representative example of successful revitalization of the alley commercial district that the city considers. Initially, Yeonnam-dong was a backward area, and city gas was not supplied to some residential areas. During the rainy season, sewage pipes overflowed with sewage and the concrete floors were cracked like dry rice fields. However, as the old Gyeongui Line crossing Yeonnam-dong was reborn as a park, the surrounding commercial district was revived. With the Gyeongui Line Forest Road, which is now called ‘Yeontral Park’, distinctive restaurants and shops are lined up in each alley, forming a new commercial district.

The city held more than 20 meetings with Professor Mo, the original author of Alley Yeojido, to produce a Seoul-style Alley Yeojido. Based on the ideas of Professor Mo, the city plans to present the Seoul-style alleyway map project in detail.

A city official said, “We are forming a detailed business plan. We will announce the business plan soon.”

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